2012 China's export of architectural ceramics products is not optimistic

The slowdown in world economic growth, the spread of debt crisis in Europe, and the unemployment rate in major developed countries are still at a high level, affecting consumption and demand. In addition, the protection against trade and frequent trade frictions in China have a major impact on China’s exports.

As we all know, at present, the situation facing China's foreign trade is still relatively complex and there are many uncertainties. From the slowdown in world economic growth, the credit rating of US debt has been reduced, and the continued spread of the European debt crisis has created more uncertainty in the world economic situation. The unemployment rate in major developed countries is still at a high level, affecting consumption and demand. As inflation pressures in major developing countries rise, the risk of a “hard landing” in the economy has increased, which also gives rise to uncertainties in global economic growth. In addition, in response to frequent trade protectionism and frequent trade frictions in China, South Korea, Thailand, Argentina, the European Union and other countries and regions successively provoked anti-dumping against Chinese tiles and triggered multi-nation anti-dumping investigations against Chinese tile joints, which was a cause for my exports. Great influence.

From the domestic point of view, China's ceramic companies still face multiple pressures such as rising overall costs. Therefore, China's export situation in the future is still not optimistic.

Huang Xinhong, secretary general of the ceramics committee of the China Ceramic Industry Association, said in an interview with the media that although the latest (September-October) export statistics have not yet come out, from the data of January-August, the exports in the first half of the year are still Yes, it increased by 10% and the growth rate slowed down significantly. From September and October, the export situation was not objective and the decline was more severe. In particular, after the implementation of the anti-dumping measures of the European Union, the impact was even greater, with a 20% to 30% reduction in exports to Europe.

Dai Yimin, chairman of the Foshan Ceramics Industry Association, said in an interview that the export market in 2011 is generally very serious. At present, it is estimated that the total export volume will be reduced by approximately 30% to 50%. However, such an export situation has little impact on the quality and quantity of ceramic products that are exported through legitimate channels and are marketable. Affected are some companies that are willing to collaborate with unscrupulous traders, who report low prices and shoddy companies, and some of them are affected by exports to anti-dumping countries in the European Union.

In the face of such a severe export situation, many companies have also expressed their opinions.

Mr. A, a person in charge of a well-known enterprise in the northwest region, said that EU anti-dumping had a greater impact on exports. At the same time, many companies that had previously made exports started to switch to the domestic market, and to a certain extent also divided the domestic market, which has a great impact on the domestic market. It is estimated that the export market in 2012 will be very difficult to do.

Mr. B, a well-known sanitary enterprise manager in Foshan City, distressedly told reporters: “Before EU anti-dumping against China, 90% of our products were exported to Europe. Now our company's exports to Europe are almost zero, and the impact is very clear. ."

According to Hu Hui, Chairman of Henan Changge Far East Ceramics, the export from January to October this year has decreased compared to last year, but the overall effect is not too much. Currently mainly exported to South Korea, Russia and so on. However, exports should not be optimistic next year.

Regarding the forecast of the export market next year, Secretary General Huang Xinhong believes that the export situation from now on until the first half of next year is still not optimistic. It is expected that the market will be relatively stable after July to August next year, but the recovery speed will not be rapid. Moreover, affected by the country's macroeconomic policies, the recovery of the domestic market will still precede the foreign market.

Dai Yimin, president of the Foshan Ceramics Industry Association, said that the ceramics industry will be the toughest next year. In two or three years, the market will be hard to pick up. Therefore, the ceramic industry will face more in the next year or longer. Difficulties.

Dai Yimin believes that enterprises in this export situation does not mean that there is no way out. Ceramic companies must break the traditional business model, strengthen innovative thinking, and actively explore the market, do not necessarily have to export to the European Union and other developed countries, other countries also There will be a market as well. At the same time, companies must gradually adapt to the current economic environment and adopt new thinking to meet new challenges.

Huang Xinhong stressed that companies must now work hard to improve their internal strength, such as efforts to adjust product structure and market layout, take the road of differentiation, strengthen brand building, promote high-quality products, make up for the defects of bad products, etc., so that after the market warms up, it will be lightly loaded.

Shopping malls such as battlefields. This year's export situation has become a fact. As enterprises, blindly waiting for the market to recover, the EU to withdraw anti-dumping, or the state to issue corresponding support policies, will only make themselves trapped in a more difficult situation. Only in this market dilemma can the company strive to seek market breakthroughs and opportunities, adjust its development strategy according to its own market conditions, and promote brand influence through innovation, high value-added products, and high-quality services. Overwintering, not eliminated.