Aluminum Doors and Windows Enterprise's Three Major Market Paths in 2012

It is undeniable that since the implementation of China's purchase restriction policy in 2010, the real estate market has undergone enormous changes: the property market has grown from the rapid growth of the past to the current slowdown; from the past price and price rise to the amount of the current property market Prices fell. In the restricted cities, the speculative demand for investment was suppressed, and the real estate market returned to a more rational return. According to the latest statistics from the National Bureau of Statistics, the effects of real estate regulation and control have gradually faded, and housing prices in the first-tier cities, such as North, Shanghai, Guangzhou, and Shenzhen, have risen and stopped. In addition, prices in domestic 46 cities have stopped rising, and the momentum of rising house prices has been significantly curbed.

The National Bureau of Statistics’s spokesperson Sheng Laiyun stated on October 18, 2011 that in the first three quarters, the rising price of real estate in the property market has been significantly curbed. The data released by the China Index Research Institute shows that in the 35 monitored cities, more than 80% of the city's property market turnover decreased year-on-year, and some cities' transaction volumes fell more than 50%. The transaction volume of the property market continued to decline, and the signs of loosening prices started to move from new houses to second-hand housing, from first-tier cities to second- and third-tier cities. Up to now, R & F, Poly, Vanke and other benchmark housing prices, have carried out different levels of price promotions, some of which reduced the price of more than 20%. According to statistics from the Land Bureau of Shenzhen, the property market in Shenzhen, which was subject to early purchase restrictions, experienced a continuous decline in sales in August, September, November and November in 2011, both in terms of sales area and average selling price, and in July of 20,000 yuan/sq. Compared with rice, the average price also fell by nearly 20%.

Under the implementation of the purchase restriction policy, it is a foregone conclusion that the purchase and sale of city purchases in cities and towns in the restricted purchases will fall. In addition, the scope of property market regulation will be expanded in 2012, and some cities whose prices have risen too fast will still implement the purchase restriction measures. In the process of regulation and control of this wave of the property market, the construction of windows, doors, and curtain walls, which are dependent on each other, are inevitably influenced by the regulation of the property market. The reason is: under the influence of the purchase restriction policy, the housing sales slowed down, the transaction volume of the property market was suppressed, the development speed of real estate developers slowed down; affected by the downturn in consumption of the real estate industry, the raw materials for building door and window curtain walls (glass, profiles, hardware, etc.) The sales volume will inevitably be affected, especially for the market for civil residential materials companies.

Nowadays, many manufacturers have stated that the property market regulation and control policy has also affected the construction of doors, windows and curtain walls. A number of Shenzhen architectural profile businesses have made it clear that overall sales this year have fallen by more than 50%. In fact, under the influence of the property market regulation and control policy, the sales growth of building materials for door, window, and curtain wall materials has slowed down, and sales volume has declined.

Sinking channels Nowadays, under the influence of real estate control policies, many real estate developers have shifted their investment focus to second, third and even fourth-tier cities. House prices in these cities have risen against the trend.

Due to the rigid demand in the third-tier and fourth-tier cities, the three- and four-tier cities have gradually become the main battlefield for major developers in the first and second-tier cities. Since 2010, Evergrande, Vanke, Gemdale, Poly and other housing companies have all started their layout in second- and third-tier cities, and gradually extended to some of the more developed fourth-tier cities. According to relevant data, in 2010, Vanke has entered 12 cities including Kunming, Guiyang and Qingyuan; Poly has entered 12 cities including Fuzhou, Xiamen and Zhuhai. Most of them are located in second and third-tier cities. Agile CHEN Zhuo-lin said that Agile’s project now accounts for about 80% of the second and third-tier cities.

The facts show that due to the expected increase in purchase restrictions, developers have accelerated their pace in the second, third and fourth-tier cities. This will also drive the market for three- or four-line building curtain wall material products. The statistics of nearly 1,000 employees of Asia-Pacific Media in the national census show that the sales of architectural door, window, and curtain wall materials have a greater impact on the first- and second-tier cities in the restricted-access urban market, while sales in the third- and fourth-tier cities have been increasing in reverse. The relevant person in charge of Albert CHAN aluminum said to the writer that due to their market focus mainly in non-restricted cities, ie, third-tier and fourth-tier cities, they were less affected by the property purchase restriction policy in 2011, and sales were still in an upward trend in the year. .

In fact, as the first-line and some second-tier cities’ property markets are greatly affected by the regulatory policies, the competition between raw materials companies in building first-tier and second-tier cities and the curtain wall is increasing day by day, while the development space for third- and fourth-tier cities is gradually increasing. Therefore, companies are When steadily expanding the market in tier one and tier two cities, the focus should be gradually shifted to the third and fourth tier markets.

Targeting the rigid demand market 1. Rigid demand in non-restricted areas continued to rise Qin Hong, director of the Policy Research Center of the Ministry of Housing and Urban-Rural Development, said recently that the increase in house prices in 2011 was mainly affected by the real estate control policies with limit prices, restrictions on purchase, and limited loans as the core content. The State Council has repeatedly stressed that the unrestrained regulation and control policies of real estate mainly refer to the unwavering policy of restricting speculation in price limits, purchase restrictions, and loan restrictions. The impact of such policies on real estate is mainly in restricted areas. Therefore, the total area of ​​commercial housing added in the 47 limited-purchase cities this year was a negative year-on-year increase. However, there are 600 cities in the country, especially in non-restricted areas. In 2011, the growth area of ​​commodity housing exceeded 10%. It is estimated that more than 1 billion square meters of houses were sold in 2011. Of these 1 billion square meters, 80% will be delivered after 2012, so the completion of these housing units will promote the consumer demand of the building materials industry and will further stimulate the market for building materials, architectural glass, architectural hardware, and other curtain wall raw material products.

2. Safe room + public and commercial construction + huge room for improvement in housing demand On November 10, 2011, the Ministry of Housing and Urban-Rural Development announced that as of the end of October, more than 10 million sets of affordable housing projects for urban residents had been started in 2011, achieving plans for the beginning of the year. Target mission. And this 10 million sets of affordable housing will drive the market of doors, windows and curtain walls in 2012.

In the context of urbanization, housing demand remains strong, and it is difficult to reverse the rapid growth in housing demand in the short term. In 2010, the urbanization rate in China was 49.68%. By 2030, the urbanization rate will stabilize at around 70%. Therefore, until the urbanization is basically stable, the overall real estate market will maintain a relatively rapid development pattern.

Although the construction of affordable housing will provide 36 million housing units in the next five years, it can generally solve the housing problem of 100 million people. However, the object of affordable housing supply is limited, it is difficult to fully meet the housing needs of the broad masses of the people, and it is even more difficult to meet the demand for improvement due to income growth and changes in the family population. Therefore, in the very long time to come, real estate development will not cool down. The gradual implementation of affordable housing and the gradual emergence of demand for improved housing will inevitably stimulate the market for raw materials for doors, windows and curtain walls for building profiles and architectural glass.

In addition, the public infrastructure of various local governments and commercial buildings of major cities will expand the room for growth of the future market for door and window curtain wall materials. Therefore, for door and window curtain wall raw material enterprises, while stabilizing the purchase and non-restricted purchase of the cities in the first and second tier cities of the city, it is also necessary to vigorously develop the construction market in the third and fourth tier cities.

Pushing for energy-saving products At present, China's urban and rural construction housing grows at a rate of more than 20% every year, and the annual completion area is 2 billion square meters. Among them, the existing building area is 40 billion square meters, and over 95% are high energy-consuming buildings. The energy consumption of doors and windows is three times that of developed countries. In the next 30 years, China will also build 40 billion square meters of new buildings. In recent years, the state has also successively formulated some building energy-saving standards, providing strong policy support for the development of energy-saving door and window products. In recent years, along with the gradual implementation of various national building energy conservation policies, all regions have issued energy efficiency standards for buildings. Building energy efficiency has been deeply rooted, and energy-saving products such as aluminum-wood composite doors and windows, solid wood doors and windows, system doors and windows, and Low-E glass have been increasingly favored by developers and consumers.

Nowadays, the living standards of consumers are increasing day by day and higher requirements have been placed on the quality of living. More and more consumers have begun to pay attention to the comprehensive performance of sealing, sound insulation, waterproof, heat preservation, and sunshading of doors and windows in houses. Aluminum-wood composite doors and windows, solid wood doors and windows, system doors and windows, and Low-E glass with these integrated product features were born. At the same time, the real estate market has also shifted from a seller’s market to a buyer’s market. To meet this demand of consumers and increase the selling points of products, developers must adopt energy-saving products that are both energy-efficient and can improve the quality of life.

In fact, energy-saving products have been widely applied to commercial buildings and public buildings under the enforcement of policies related to building energy conservation. The glass curtain walls used in commercial offices in major cities have generally adopted Low-E glass with significant energy-saving effects. Because consumers have low awareness of energy-saving products, energy-saving products are used in many buildings such as commercial office buildings, but few are used in ordinary commercial houses and residential houses. Therefore, market development space is limited. Still great.

It is believed that in the near future, with the country’s vigorous advocacy for building energy conservation policies and the continuous improvement of consumers’ awareness of energy-saving products, energy-saving products that can improve the quality of life of consumers will surely spread to all types of buildings.