Analysis of Five Development Trends of Domestic Hardware Products in 2011

Recently, Gome Group released the "2011 kitchen and household appliances consumption trend report," said that in 2011, China's kitchen and toilet hardware market demand has steadily increased. It is estimated that in the next five years, kitchen hardware sales will increase at a rate of 30% per year, including water heaters, The market demand for gas cookers is as high as 12 million units.

It is understood that China is gradually becoming a major metal processing country and exporter in the world, and it has become one of the world's largest hardware manufacturers, with a vast market and consumer potential. Independent research and development of all kinds of daily hardware products ranked the world's forefront, and achieved good economic benefits.

It can be seen that with the continuous improvement of the status of China's hardware industry, the sales prospects of China's hardware products will become better in 2011. However, in the “12th Five-Year Plan” era of “greener and more earning money”, energy-saving and intelligent products are in vogue, and the key for hardware companies to grasp economic opportunities is to clearly understand the development trend of the industry.

Below, according to industry analysis data, a rough statistics of the hardware industry in 2011 will usher in 5 new trends.

Fashion Trends: Environmental Protection and Energy Saving Today, low-carbon environmental protection has become a trend. The hardware industry is also facing reforms. At the China International Hardware Fair in March, some of the more far-sighted companies have already launched a series of environmentally friendly and energy-saving products, such as Eagle's Indian outdoor tools. In the future, the trend of environmental protection and energy conservation will become more apparent, and new technologies will continue to emerge.

Product Trends: Intelligence, Humanization According to analysis, in the next two years, domestic architectural hardware products will also move toward an intelligent, humane development path. In Yongkang, Zhejiang, hardware man's awareness of market operations has become stronger and stronger. Earlier production of hot pot products and stainless steel insulation cups last year, the scooters that were popular all the time, have received huge profits because they are more in line with human needs. In recent years, with the development of architectural hardware products in developed countries in the United States and Europe, the DIY products have become the new darling of the hardware-related industry market. The self-assembled products and tools are welcomed by the market.

Consumer Trends: Perceptual Turning Rationality With the improvement of people’s living standards and the popularization of bathroom brand promotion, consumers’ original concerns about the hardware industry have gradually changed. Consumers' concern for hardware products increases, which makes them gradually understand the knowledge of sanitary products, the original "fuzziness consumption" gradually clear, abandon the traditional only pay attention to the appearance, style, into quality, quality.

Market Trends: Brand Becomes Competitive Brand Marketing As a tool for enterprise development, its strength cannot be duplicated. Strong brands with high brand awareness, high premium ability, high brand loyalty, and high value are hardware assets potential lucrative assets. After the transformation of the concept of consumers, their brand awareness is gradually strengthened, and the brand becomes the primary factor in their purchase of hardware products. The sales of Jerzy Tools, Stanley and other brands have proved this, which has also led to the addition of hardware products to the brand. As the value increases, competition in the market will become a competition for the brand.

Sales Trends: Transformation of Marketing Modes The efficiency of traditional marketing modes is gradually declining. The development of new marketing modes or new marketing modes combined with traditional marketing modes has become an inevitable choice for enterprises. Xiao Bian once learned from a certain second-hand machinery seller that the traditional marketing of the salesman to run the market has become a thing of the past, and now network marketing has become the dominant force for them to open up the market. This means that in the process of changing the sales model, besides the systematic integrated marketing has received attention, the advantages of Internet marketing are self-evident. New marketing and actual combat systems such as keyword optimization, self-built stations, and joining industry platforms have won wide range of hardware companies. attention.