"Balconies do not decorate" spread, how to change the floor sales model?

The environment has caused a rapid increase in house prices in China. As the real estate regulation and control efforts have been gradually strengthened, the rigid demand for domestic housing has gradually expanded, the ratio of housing to the family’s household wealth has gradually increased, and the price fluctuations have increased significantly. The future regulation will be more difficult. Big. The wait-and-see of buyers and the “indifferent” of investors are terrible “killers” for the flooring industry. On the one hand, the market has formed a false impression of volume; on the other hand, there is no need for decoration in the “house” and the floor dealer’s The days are obviously bad.

The floor sales are getting lower and lower. Nowadays some high-end floor manufacturers are faced with two headaches: First, the speed of opening a store is slow; only 10 stores are opened in one year; second, the products are difficult to sell in large quantities after the opening of the store. Turnaround tension. Some companies began to work hard to adjust existing channels: large companies added new product lines and expanded production capacity on the basis of existing product lines; small enterprises added new projects, tested water production and interbank marketing; and other companies joined together real estate developers directly. Provide supporting services for engineering projects.

Enterprises that develop flooring agents or floor stores throughout the country do not have satisfactory operating conditions outside the main markets. Local products have the relative advantages of short delivery time, cheap price, and wide connections. If they want to share a share with them in the market competition, foreign brands must have better products, quality, prices, and services. However, most dealers have not done well in these areas. It is estimated that about 30% of the floor dealers are on the verge of being eliminated.

The floor sales model varies from person to person. In the situation where market demand fails to keep up with capacity growth, many companies are exploring emerging floor sales channels, some have added e-commerce to domestic and foreign online sales, and some seek and decorate companies and other third parties. Cooperation, some in the traditional way of selling home stores, dealers, agents, some increase the floor outlets ...

Traditionally, the “floor merchant joining” model relies on dealers to sell products. Although it cannot be completely overturned, it needs to be constantly optimized. When the market is already “the Red Sea”, it should not be squeezed to line up. For example, consider the "brand integrated operator" model to operate.