Construction hardware companies find new channels for expanding foreign trade market

The global financial crisis in 2009 severely hit the construction hardware industry, which was dominated by foreign trade. As a result, many companies were forced to expand their unfamiliar domestic markets when they were unable to obtain orders. As a result, they were not successful. With the passing of 2010, the impact of the financial crisis is gradually dissipating, and many export-oriented construction hardware companies have seen new opportunities in the foreign trade market. However, some of their own traditional market needs have not been fully restored, but they also want to find ways to open up new ones abroad. Market, it seems more difficult.

At a time when many construction hardware companies were unable to find a way out, they discovered a new channel: In 2010, China International Hardware Show (CIHS)'s special exhibition, China International Building Hardware Show (CIBHS), announced its independence. In the first year of the exhibition, under the guidance of some previous participation in the China International Hardware Show, this exhibition quickly became a new “position” for export-oriented construction hardware companies. On September 21, 2011, this exhibition will be held in conjunction with China International Hardware Exhibition. Recently, the author took a lot of curiosity about this new exhibition, visited the 2011 China International Architectural Hardware Exhibition Organizing Committee, and met the Deputy Director of the Organizing Committee.

Director Li said, “In 2010, CIBHS, which has been brewing for a long time, should start its own independent exhibition with the strong demands of many architectural hardware companies and professional buyers. Hardware Exhibition - China International Hardware Show (CIHS)'s foreign trade, domestic authority platform, sharing its brand influence over ten years, hundreds of thousands of domestic and overseas member buyer resources and senior professional exhibition management and operation team, international and professional The exhibition promotion, buyer organization and on-site service, China International Construction Hardware Exhibition quickly became the top exhibition in the domestic construction hardware industry at the beginning of the exhibition, and quickly opened a foreign trade channel by sharing its rich international buyer resources.”

“At the 2010 exhibition site, many exhibitors were surprised at the organization, service quality and professional buyers of China International Construction Hardware Exhibition, especially the number of international buyers. One exhibitor once said that he did not expect this start-up exhibition to have So many foreign purchasers were a bit overwhelmed at the booth, and felt that both the data and samples were brought in. Because they did not prepare in advance, they also found the organizers’ service staff on the spot and asked to hire an interpreter. The area of ​​the booth for this year's show has doubled in size, and it is indicated that more information, samples and staff should be brought in, said Director Li.

According to reports, China International Construction Hardware Exhibition is the world's second largest hardware exhibition - China International Hardware Show (CIHS) special exhibition. 2010 China International Building Hardware Fair attracted a total of 621 exhibitors, Hebei Anping, Huangfu, Mengcun, Taigu, Shanxi, Wenzhou, Zhejiang, Ningbo, Yuyao, Pujiang, Suichang, Guangdong Shunde Leliu, Zhongshan, Jieyang, Caitang and other domestic Excellent architectural hardware industry base groups to participate in the exhibition.

With the powerful platform of China International Hardware Show, the professional audience of China International Building Hardware Exhibition 2010 exceeded 40,000, and nearly 3,000 overseas buyers, of which 36.2% came from Europe and the United States, and the rest came from Middle East, India, Japan and South Korea and ASEAN. Domestic and foreign well-known architectural hardware buyers, building materials distributors, construction and real estate hardcover project buyers, well-known manufacturers of doors and windows, furniture, bags, and B & Q, Wal-Mart, Carrefour, Home Depot, Kingfisher Group, LG Sourcing, Leroy Merlin, Metro Such as building materials supermarkets and multinational retail groups and procurement.

“These figures show that in the early years of the exhibition, China International Construction Hardware Exhibition has become the top professional exhibition in China's architectural hardware industry. The first year has achieved such a good result, and the entire Chinese exhibition industry is not uncommon. This means that China International Construction Hardware Exhibition will directly stride over the 'difficult period' of the start-up and enter the 'fast track' of rapid development. It is foreseeable that China International Construction Hardware Exhibition will develop step by step and eventually become a world-class building. Hardware professional exhibition." Director Li said.

It is understood that the 2011 China International Construction Hardware Exhibition will be held from September 21 to 23, 2011, still in the Shanghai New International Expo Center, and the same period in 2011 with China International Hardware Exhibition. It is estimated that there will be more than 700 leading companies in the construction hardware industry; professional visitors are expected to exceed 45,000, and overseas buyers exceed 3,000. The booth booking work for China International Building Hardware Exhibition 2011 started in September 2010. As of now, the booth reservation is close to 60%.