Cross-border management into a new trend in the ceramic sanitary industry

Recently, some well-known enterprises in the ceramic sanitary ware industry started to implement “cross-border” operations. Wrigley, Faenza and others started to set foot in ceramic tiles. The internationally renowned sanitary ware brand TOTO was involved in interior and exterior wall tiles and floor tiles. In particular, Tangshan Huida Ceramics Group will build Asia’s largest production base for hardware and bathroom hardware and furniture. Xie Yuerong, managing director of Guangdong Foshan Leroy Ceramics Group, said at a regular dealer meeting that it plans to enter the cabinets and wardrobes in 2011. Wooden door field. At the same time, Jiumu, brilliant and other professional hardware companies have also begun to enter the ceramic bathroom, bathroom furniture.

Cross-border business, so that more and more ceramic sanitary companies continue to expand their product categories, thereby achieving the extension of the industrial chain, expanding the brand extension, across the business strategy goals. Cross-border business has become a new trend in the ceramic sanitary industry.

Cross-border operations, successful cases, and lessons learned from failure. For the ceramic sanitary ware industry, whether the cross-border business can promote the adjustment and upgrading of the industry, whether it can bring pleasant changes to the ceramic sanitary ware industry and whether it can change the “three low” phenomenon of the ceramic sanitary ware industry is still unknown. The relevant person expects that the next three to five years will be a critical period for the integration of the sanitary ware industry.