February 22, 2025

E-commerce diversion to home stores closed shop

E-commerce diversion to home stores to close stores In mid-September, Home Depot, the world's largest building-furnishing home retailer, announced the closure of seven large-scale building materials home stores in Tianjin and Zhengzhou due to China's regional strategic adjustment. Before that, B&Q also reduced the number of stores in China from about 60 at the peak to about 40.

If the foreign-related stores are somewhat "acceptable", the days of domestic-funded counterparts are not easy: In the first half of this year, Beijing's "Palace Dragon" lighting city, which has a history of more than ten years, has been transformed into a flower and bird market. In July of this year, Red Star Macalon confirmed that its flagship store in Guangzhou, Pazhou, will soon be withdrawn.

According to statistics from the China Building Materials Circulation Association, the cumulative sales of building materials homes above the designated size in the first eight months of this year totaled 779.2 billion yuan, a year-on-year decrease of 6.84%. The reason is partly due to the fact that the property market restriction policy has restrained some of the investment demand; on the other hand, rigid demand has shown some “tangled” in the rebound of house prices and strict regulation, and many people take a wait-and-see attitude.

Recently, at the Red Star Meikailong flagship store in Putuo District, Shanghai, in the gorgeously decorated hypermarkets, almost no customers can be seen. The inside and outside of the store and the luxury escalators are all empty. The staff in the shop is not playing computer or mobile phone, or they are chatting together. An employee told reporters that this year's business is difficult to do, it stands to reason that it is now the sales season, the store has also launched a very strong concessions, sales still do not have much improvement.

Blind expansion + e-commerce diversion is the real case of cold weather in building materials home stores, and there is a certain relationship with real estate regulation, but this is not all. Many industry analysts, blind expansion, and diversion of e-commerce are the true drivers of the industry's trouble.

While the sales of the building materials home industry declined, the size of newly opened stores is increasing. According to Qin Zhanxue, the reason behind this contrast lies in the fact that operators have a small calculation: At present, commercial real estate is not subject to the same regulation as residential real estate, and even if home stores are not doing well, they can be transformed to do something else. "Actually, building materials home is already the most basic need. How can this success be a success?"

The diversion of e-commerce has also played a role in fueling. According to Qijia.com, the largest domestic building materials home electricity supplier platform, the sales revenue of the platform in the first half of this year was nearly 12 billion yuan, an increase of 100% year-on-year. Deng Jiajin, the CEO of Qijia Network, believes that the current main force of marriage is 80/90, and they started to choose a more convenient decoration method when they first bought home, which gave the e-commerce platform a great opportunity.

Pastry Basting Brush

Pastry basting brush is a cooking tool for speading the oil, butter or glaze on food. It can be made with natural bristles or synthetic fiber. Its brush hair is usually made of durable and healthy material. The handle canbe wood or plastic, similar to Paint Brush, but the handle length differs. It depends on your detailed requirement. It is perfect for cake baking, BBQ and grilling.

Basting Brush,Cooking Brush,Silicone Pastry Brush,Silicone Basting Brush

Danyang Rixing Tool Co.,Ltd. , https://www.dyrxtool.com