Excessive furniture stores, resulting in dismal operations

Many dealers mentioned the headache of the store, and there were too many stores. In many big cities, the stores have far exceeded the city's spending power. In addition to Kitahiro, many stores in second- and third-tier cities have also seen blowouts.

For the needs of statistical data, here is Guangzhou. According to the latest statistical data, as of the end of 2013, the resident population in Guangzhou was 8.32 million (since the floating population had relatively less demand for furniture, it was calculated based on the resident population). According to the incomplete statistics of online data, Guangzhou's home stores have a total area of ​​1.38 million square meters.

This is not a moment when it is difficult to find complete and reliable information for small and medium-sized stores. If we add a rough calculation, then Guangzhou's home area will reach more than 1.8 million.

The number of households with more than 1.8 million stores and 8.32 million people can come up with a figure that the per capita area of ​​home sales in Guangzhou has exceeded 0.2 square meters/person, that is, every 5 people will have to bear 1 square meter of store area. If four people are counted for a family unit, then about one family will have to bear an area of ​​1 square meter of the store.

The reality under the data is that the home market in Guangzhou has become saturated. In the past, there were not many stores that the public could choose. Therefore, everyone went to a fixed number of stores to spend, and the flow of people was also fixed. However, after the increase in stores, the flow of people was dispersed. Consumers, resulting in a reduction in the number of people, affecting dealer sales, resulting in a deterioration of the market, which is part of the dealer's point of view. "The market is not doing well. It is all too much trouble for the stores.

According to statistics from the China Furniture Association, the furniture store is indeed very saturated. The total area of ​​domestic home stores has exceeded 40 million square meters, of which 50% of the store area is in excess.