Experts: children's paint is not the only choice to be more environmentally friendly

Event Playback: Children's paint is famous The market calls for standardization In the visit, the author found that many dealers, including manufacturers, have a frustration with children's paint. Children's paint is a hot potato, and it sounds loud, but at the core, it is not competitive. It is just a “sale card” gimmick. This has certain historical reasons. Children's paint has only developed in China for more than 10 years. It is still in its infancy and the market is not mature enough, although consumers have corresponding awareness of environmental protection. However, when marketers are marketing, for the lack of concept and lack of knowledge, it is difficult for marketers to accurately express to the consumer what the child is, what kind of characteristics, and to persuade people to buy it. Consumers can only learn from brands and advertisements, and the final understanding is still at an awkward stage.

Another reason is that the products are highly homogenized, and the “Blue Ocean” strategy has been repeatedly promoted. The important reason is that market segmentation will reduce the negative impact of homogenous competition on companies. "Red Sea" has already been completed, the industry is facing the conversion of ideas and the ups and downs of the shuffle, which is the consensus of most people in the industry. It can be found that some companies that are at the forefront of high-end product segmentation are vague about the concept of children's paint. The phenomenon of slogans and homogeneity is still evident. The concept of children's lacquer is not well highlighted. For many dealers, the so-called children's paint is notoriously difficult to obtain the inner recognition of the industry.

Children's paint selection: environmental protection is very important color is more important to cultivate children's autonomy, the room is his own to determine the color of the space, parents can only stand on the position of concern about the proposal, from a psychological point of view, What kind of color children choose, to some extent, to see his character and mood, parents can do some healthy guidance accordingly, to meet his color needs, but also make children feel happy and a sense of accomplishment. Of course, the premise is to ensure that the children's paint purchased is truly healthy and environmentally friendly.

Himily, the color expert for children's paints, points out: "Children's color psychology studies show that color has a great relationship with children's psychological, emotional and personality. The child's choice of color can even reveal whether his mood was happy or sad at the time. "The unconscious selection of colors may tell the child's inner secret: his deep personality and banner characteristics; the child's extreme love of a certain color, his personality is often more prominent, this personality is often his strengths and weaknesses. The flashpoint.

Children's paint color choices should also be matched with the entire children's room space, such as coordination with furniture, bed linen and so on. To have a main color, the overall light-based, should not be used too much dark colors, dotted with solid lines or dots, the transition area can be more white, while leaving room for children graffiti painting.