Floor companies need brand awareness

At present, the competition in the flooring industry is the competition of the brand. Although the price will affect the market to some extent, on the whole, because consumers have more mature concepts for the floor, the purchase of flooring products is also Will focus more on quality. Smart consumers must pay more attention to the brand and quality of flooring when they purchase high-grade flooring, and will have higher and higher requirements for materials and construction technology that determine the intrinsic value of flooring.

Personalized products need to take the high-end operation route along with the growing personal taste of consumers, and high-end products that flaunt the “personality customization” will be increasingly welcomed by the market. In the future, high-end flooring products will provide unique benefits or special features, or have a clear competitive advantage, or meet the unique taste of consumers.

From another perspective, brands producing personalized floorboards must adhere to the high-end operation in terms of site selection, decoration, employment, etc. This also poses new challenges for dealers' economic strength and marketing capabilities. In addition, high-end products will also encourage floor distributors to provide a complete set of service packages to allow customers to personally experience the experience they provide. Consumer brand awareness to strengthen the company needs to "prescribe the right medicine." The consumers in the future will become more rational and their brand awareness will gradually increase. The pursuit of product quality will continue to increase. This will require floor companies to launch high-end products to satisfy consumers' demands for product texture.

As the market presents a two-tiered pattern of floor sales, floor products of mid-to-high-end brands and large companies are increasingly welcomed by terminals. Therefore, the high-end stores such as Red Star Macalon, and House of Homes have always been full of vitality. Because of their higher entry-level threshold, they have become the first choice for consumers to purchase floors. It can be seen that many high-end brands are now increasing brand value by selecting high-end stores, standardizing terminal stores, and establishing brand flagship stores to increase brand value and expand profit margins.