At present, the development of the cabinet industry is still in a stage of rapid rise, but it is precisely because of the proliferation of new brands that the cabinet market has been flooded with many problems criticized by consumers for a time, such as excessive price moisture and solid wood topic hype. If the cabinet business can not properly solve these problems, it will be difficult to truly implement the brand in the minds of consumers. Drive market prices more transparent The reporter interviewed some consumers at random. They were very disgusted with the phenomenon of "price moisture" and "discount after price increase" in the cabinet market. Ms. Zhao said: "If the price of the merchant's target is extremely high and then discounted, it seems that the discount is quite strong, and the actual price is not cheap. This is a fraud." According to the person in charge of the Home Chamber of Commerce and Industry of a certain city, in order to reduce the intermediate links and avoid the "price war", some powerful cabinet manufacturers and merchants have jointly adopted the mode of combining online display and physical exhibition halls, using network marketing as a means to strive for concessions Consumers enjoy a new consumption experience of "one-stop consumption, zero-distance service". This new approach promotes more transparent market prices. Curb the false fire of solid wood cabinets Previously, the home store was filled with a wide variety of solid wood cabinets, almost every brand has launched its own unique wood species, and some wood species have traveled across the oceans to meet domestic consumers. Merchants have used wood species as a powerful propaganda weapon, and it has become the norm to fight for exclusivity and reputation. The price difference of a cabinet made of the same material can reach 3 times. Some mainstream wood species in the market also have different identities, and all businesses call themselves the best. According to industry sources, in fact, oak, walnut, ash, etc. are common tree species. For example, walnuts produced in North America are divided into many categories such as red walnuts, black walnuts, and golden walnuts. There is no so-called "superior" walnut. A reporter visited the market and found that the hype "fake fire" of solid wood cabinets has also been curbed. Businesses no longer hype the topic of "solid wood" to stimulate sales. Generally speaking, from arbitrarily priced to plain prices, from the promotion of various top quality materials to the actual introduction to consumers, this can not be said to be a progress in the cabinet market. At the same time, it also reflects that consumer consumption has become more and more rational, and in this case, it is necessary for businesses to speak with real quality and service.
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