Cai Ying, Assistant Director of the Information Resource Development Department of the National Information Center, said that the monthly sales statistics of the center show that during each holiday or the month before the holiday, such as April, September, and October each year, The sales of refrigerator products, especially high-end refrigerators such as door-opening, are significantly higher than in other months. In the traditional peak season of ice-washing products, from May to August, the sales of high-end refrigerators fell to the bottom. In recent years, although the May Day holiday has changed from 7 days to 3 days, it has added traditional holidays such as Qingming, Dragon Boat Festival, and Mid-Autumn Festival, plus Spring Festival, New Year's Day, Eleventh, Valentine's Day, Mother's Day and other large and small festivals. , Outlined a clear marketing roadmap for the company's phased promotions. With the increase of holidays, the market competition among enterprises has become more intense. On the one hand, enterprises increase the commercial value of holiday promotions through early start and late end; on the other hand, in addition to traditional promotional methods such as buying gifts, price reductions, and subsidies, some companies have also turned major holidays such as Golden Week into new products for centralized listing and pre-sale Stage, tap the new value of product development trend vane. However, at the end of each holiday, in the statistical results of complaints published by the relevant departments, electronic appliances often "top" the black list, and even occupy the top position. Among them, post-sale service issues such as delayed delivery of home appliances, gifts, and even out-of-stock products are the main symptoms of the economic sequelae of the holiday. Many consumers have encountered this: they bought home appliances during the holiday season in the mall, but because of the separation of the delivery and installation of the seller and the manufacturer, they had to repeatedly take leave at home to wait. The travel plan during the holiday period also It may be put on hold for this. Some products even have a delay in delivery and installation due to shortage of goods or manpower. There are also many consumers who report that promotional items purchased during the holiday season are often notified that they are out of stock when they are installed after the holiday, and the manufacturer has no choice but to wait, refund or make up the difference for another purchase. product. Consumers question: Do merchants only need to bear these almost zero liability for breach of contract? The author also noticed that for many years around the holiday promotion, the positioning and layout of home appliance companies also have greater limitations. Often only focus on low-end promotion methods such as low prices and large-scale purchases and gifts, while ignoring in-depth research and accurate grasp of market and consumer needs. The author believes that the peak sales period of commodities has become a high period of consumer complaints, indicating that the services provided by the company, the actual sales situation and the consumer demand are disconnected, and it also reveals that some businesses are insufficiently prepared for peak sales and only sell again The quantity of products ignores the source of supply and logistics. At the same time, during the peak sales season, especially during the Spring Festival, the shortage of professional delivery and installation personnel is also a problem that has been existing in home appliance services for many years. To this end, enterprises should make adequate after-sales service preparations while formulating promotional plans. If the inconvenience is caused to consumers in order to reduce labor costs, the enterprise will eventually lose the big market. And the more companies consider for consumers, the greater their gains. For home appliance companies, the business opportunities of holiday promotion are not only the immediate marketing benefits. While grasping the business opportunities of holiday promotion, enterprises should also realize business based on the existing holiday promotion through the upgrading of means, the innovation of ideas and thinking Value mining again. The Dragon Boat Festival is approaching, and the drums of corporate promotions will strike again. We hope that during this holiday period, companies will make a lot of money, and consumers will be comfortable and assured. Antenna Tilt,Explosion Proof Pan Tilt,Explosion Proof Cctv Camera,Explosion Proof Camera Housing TIANHEMAST , https://www.robomasts.com
Holiday promotion home appliance industry should prevent holiday economic sequelae
Data released recently by the National Information Center show that seasonal factors for the sale of refrigerators, especially high-end refrigerators, are not obvious, and the proportion of holiday sales is obviously high. In fact, throughout the home appliance market, the characteristics of the holiday economy are clearly reflected, and at the same time, the sequelae of the holiday economy often become the main cause of consumer disputes during the holiday. The author believes that while enjoying the victory of the holiday economy, home appliance manufacturers should also actively take measures to prevent the sequelae of the holiday economy.