Home improvement industry celebrates gold nine silver ten paint business fun buy gift promotion

With the advent of September, the autumn weather ushered in the climax of the “Jin 9 Silver 10” promotion in the home improvement industry. Most businesses will launch a wide range of promotions. Many home building materials and coatings businesses started in mid-August and launched a series of promotional activities. They also took the opportunity to launch some new products. They hope to bring in real marketing discounts, cash backs, and prize draws. More performance and brand image improvement.

This year, on the 11th of the Mid-Autumn Festival, this Golden Week has caused many businesses to look forward to. Many home building materials and paint merchants plan their promotional activities early on and look forward to earning a lot of money in the Golden Week. However, no creative promotions have been staged year after year, in exchange for a few moves. In the fierce market competition environment, playing without promotion is not a question to be considered. Whether or not to play promotion is an important criterion for measuring the marketing level of dealers. "Buy Gifts" is one of our common promotion methods. If paint companies want to use this as a major promotion to attract consumers' eyeballs, they would like to earn a lot of money and make a lot of efforts.

To a certain extent, compared to buy-to-buy campaigns, consumers are more likely to enjoy promotions such as price reductions and discounts, and buy-to-sell promotions are a good activity for coating companies. Consumers buy thousands of them. A piece of money products, give him a free gift, which gives consumers a very good consumer experience, and expectations for promotional activities are also increasing. In many business promotions, consumers will slowly smelt a pair of eye-catching eyes, there is no real benefit, the consumer is well aware, so the gifts have no practical use, gift value is too low, etc., so that consumers scoff at . How to make consumers feel that buying gifts is a real benefit instead of tempting consumer spending in promotional marketing. This is the first step in doing a good buy.

After allowing consumers to understand the benefits of marketing promotions, the second step is to have salespeople do a good job. If the training of salespersons is not in place, salespeople will often not be able to pinpoint certain details, leading to consumer complaints. For example, some consumers receive a gift and come back for a second time. Even if salespeople are able to do well, they are in place. However, due to inaccurate sales expectations, it may also lead to lack of gifts, so that consumers The impulse and joy of buying things will plummet, losing the effect of promotions.

In the event of buying gifts and promotions, the choice of gifts is very important, practicality is not strong consumers can not use, of course they will not like, can not change gifts or discount, consumers are likely to be happy to not buy. For home building materials stores, it is appropriate to match some of the accessories used in home decoration, which allows consumers to feel intimate services, but also to maximize the value of gifts.

Which kind of promotional gifts to choose in the end is more suitable for paint merchants to consider at least a few issues. The first is that promotional gifts need to have a certain relevance to the product. Businesses selling paint can send paint brushes and paint accessories to paint the walls. The second is that the promotional gifts are related to the brand. If you are a branded product, the gifts given to the consumer cannot be overcooked. Otherwise, the brand's face will be played. The third is the value of promotional gifts. Size, since you have chosen to buy gifts and promotions, how much is the value of gifts in the end? Some people have done statistics. When the intensity of promotional activities is less than 20%, customers usually do not feel much, so giveaways The value should be at least 20% of the value of the goods. The fourth is that the price should be appropriate. What price premiums to choose from, although it depends on the intensity of promotional competition, the price of competitor gifts, but also depends on the status of the brand and product price and profit space. The price of gifts is secondary, but the taste is the main one. Generally, brands need to use high-priced gifts to be effective, and brand names do not have such a need. General brands can use generic grade gifts, but brand names should choose premium gifts. Fifth, quality must be reliable. You cannot relax because of quality. The inferior gifts will obviously hurt the reputation of the business and the brand of the product, which will cause the consumers to have doubts and bad associations with the quality of the products. Therefore, we must grasp the quality of gifts. The value of gifts is not important, but it must be exquisite and exquisite in texture. Sixth, we must fashion, especially for home decoration businesses, to enhance the attractiveness and acceptance of gifts, choose stylish products to do gifts, if it can give consumers some of the highlights of home decoration, the effect will be better.

Although buy-to-sell promotions have earned enough popularity for merchants to a certain extent, they also have limitations and negatives. Too many promotions will not benefit the brand image construction and even reduce the sense of brand value, which is not conducive to enhancing the brand image. The formation of sales dependencies, therefore, paint businesses must grasp the promotion efforts, must not enter the sales trap difficult to extricate themselves.