February 22, 2025

Home store soft power to be tapped to experience the way of consumption is a long way to go

Experience a better finished furniture atmosphere, which can quickly attract people's attention and lead people to look forward to the future of home and the future. Nowadays, experiential consumption has a whirlwind in the home store. Consumers can not only experience the use of actual products in specific home environments, but also enjoy the “one-stop” of shopping, leisure, dining and entertainment. service. The new social space store is more humane. You can sit down and have a cup of coffee while you are shopping. Discuss the shopping list with your family members. You can let your children spend 1-2 hours in the playing area while their parents are shopping. With the increase of consumers' income level and cultural quality, and the scarcity of time resources, their demand presents a typical complex and perceptual situation. On the one hand, it hopes to complete a series of activities such as shopping, catering, leisure and socialization in the shopping mall. The functions undertaken by the business place are no longer a simple “shopping place” but a “new social space”; Sensible factors are also increasingly becoming an important factor affecting customer purchases. For example, the environment, color, and service of shopping malls will have an impact on customers' choice of shopping malls. The four-in-one wardrobe store is also known as the industry insiders. Compared with e-commerce, the offline physical furniture store has the advantages of individuality, experience, convenience and service, which is in line with consumers' shopping demand for furniture products. However, the experiential consumption of many home stores is still only in concept and form. Although the hardware environment of the home shopping mall has been greatly improved, the soft *** is still in its infancy. The experience-based consumption road has a long way to go. Compared with traditional home stores, “experiential consumption” pays more attention to the creation of the store atmosphere, in addition to focusing on product sales. It is hoped that consumers will get more spirits on the premise of purchasing the goods they need. Satisfied on. Therefore, in addition to the store goods and the physical environment, the quality of the sales staff and the level of on-site management are equally important to the consumer. In front of the consumer, the salesperson should be an expert consultant who will solve and suggest any problems that the consumer may ask. Only in this way can consumers be willing to recognize “experience consumption”. Otherwise, “experiential consumption” can only stay on the mechanical level of material and environment, and lack direct communication and communication services between people.

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GO Jiaju is a home-sharing shopping guide platform that provides us with a full range of services. As a brand sale network, it provides furniture brand sale, brand discount, brand promotion and GO 佳's unique 720° experience hall, namely the 3D experience hall, which enables you to visit the 3D panoramic website without leaving your home. Choose your favorite furniture at every furniture store in Suzhou Furniture Expo Center.

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