How Cabinet Companies Win in Change

The cabinet industry has entered an era of change. Under pressure from many parties, the cabinet industry will face more tests this year, and the turning point of the industry may emerge. Under such circumstances, how should cabinet companies win?

The reform of the cabinet industry cannot be completed overnight. At this time, cabinet companies must choose a path that suits them, think and explore, integrate and adapt, so that they can seek stability and win in stability.

Controlling Terminal Channels In recent years, the home industry has been under multiple pressures. However, some stores have continued to expand in contradiction, expanding their operating scale, opening new stores, and many brands of cabinet vendors have also been expanded. The number of stores has soared and the number of stores has increased. Cost, as well as homogenized operations, have caused many cabinet companies to undergo tremendous tests.

How the Cabinet Industry Firms Struggle for Success In this context, cabinet makers must act and adopt a series of common measures to better control the terminal channels. In terms of stores, they can take the initiative to cooperate with the store alliance, negotiate lower rents, enhance the image of stores and stores, and increase marketing efforts to ensure that more consumers come to the store.

In the cupboard industry ushering in an inflection point today, new channels and terminal sales models have emerged. Many cabinet merchants choose to open independent image stores near large-scale home building materials stores, or jointly open cabinet brands with other cabinet merchants in suitable locations. street.

This mode of getting rid of the "abduction" channels in supermarkets has long been a leader in the home appliance industry. For example, Gree Electric has vigorously promoted the independent store model outside the hypermarkets such as Gome and Suning, and upgraded cabinet business channels to better control the terminal. The industry is pushing a new level of marketing.

The status quo of domestic cabinet companies that have seized the 3rd and 4th markets is: Well-known brands such as the European School, Department Stores, and Han Li have completed the layout of first-tier cities. This market has a stable and fierce competition. As we all know, the cabinet market in the main city has become saturated. After the country regulates the real estate market, the development of markets in the 34 cities and counties is booming. Many cabinet companies have also focused their attention on the potential Blue Ocean in the districts and counties. Brand companies have a large space for development based on their unsteadiness. According to a number of cabinet companies, the County City Market has experienced a period of incubation due to the immature development of the cabinet industry. Some brand companies have had a certain influence due to their early entry, but most of them are still in the development stage.

In short, even though some national cabinet brands have taken the lead, they have yet to form an absolute dominant position. The market potential of cabinets in districts and counties is huge, and the local well-known cabinet companies have a competitive edge in the district and county markets. Why can't we find a “country surrounded by cities”? The road, perhaps in the near future, will bring a dark horse to the Chinese cabinet market.

Perfecting the service system at the inflection point of the cabinet industry can continue to do it, and even if it has to survive well, it must achieve sustained profitability, and profitability cannot be separated from good sales and services. No matter whether it is in China or where, there is no shortage of cabinet makers. If the cabinet companies only confine their positioning to the national production and neglect the improvement of services, then the future development will certainly be very difficult. In this state, cabinet companies want to stand out in the national market and are in need of improving their comprehensive quality.

The “three-point production and seven-point installation” cabinets are used as long-term household high-frequency cabinets. Pre-sales design services and after-sales installation services need to be followed in real time.

At present, the overall concept of cabinets is very hyped. However, most consumers are in the stage of buying the first overall cabinets. They do not have much understanding of the whole cabinet and need a lot of relevant information. At this time, if there is a local company that can launch the "Cabinet Life Service" in a timely manner, it will be able to grasp an entry point and establish a good image in the user center.