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I haven’t heard people talk about the words that have been deeply embedded in the memory of the lives of generations of Chinese people for many years.
Previous "street"
"Street" is the same street, the same hutong, the same village, and the same family area. You may not know who his name is, but everyone almost looks down and sees it every day;
"Street" is one of those who come from all corners of the country, although speaking different dialects, but it can help you to collect clothes and sheets.
"Street" is someone who can't open a loan, borrow money, and don't feel embarrassed;
"Street" is someone who can leave school after school, and if you have not left work, you can go to his home to play and eat rice.
Even the "Old Street" home is a place where you can trust the backup key. It is a place where you can confess, and whoever has a red and white wedding must first tell you the place...·····
Therefore, there are Chinese people who know the truth: distant relatives are not as close neighbors, and they can't dilute intimate relationships. They must also say: the end of the world. 
Of course, with the rapid advancement of the so-called "urbanization", when we once again mentioned the long-lost "street" and "neighbors", it is indeed necessary to put double quotes and even exclamation marks.
I have never seen a short period of more than ten years. Now almost all the community windows and all the facades of the street can't wait to be armed to the teeth. There are several layers of 304 stainless steel security nets and security doors inside and outside. What is more sad is that they have not lived for three or five years. Knowing what you are doing to the door, this phenomenon abounds in the city.
Previous VS now
The former "department" was really called "the sound of chickens and dogs"; now the "department" can be "the old and the dead do not come and go", returning home to close the door, the ears do not smell the window, and only one small heart.
From this perspective, "street" is not just a concept of physical level, it should have a stronger spiritual attribute.
The reason why the former “blocks†feel warm is based on the simplest and simple trust between people in the common area; with the development of the economy and the faster pace of life, people’s desires continue to grow. As well as the proliferation of various unreasonable phenomena, the most valuable "trust" between people is becoming increasingly thin and even exhausted.
This is the most terrible disaster for businessmen. No matter what business you do, the biggest business cost in this year is neither time nor money, but the cost of trust!
"What new concepts do you talk about, consumers don't believe it, you don't believe how many star platform consumers, you don't believe in any media promotion! Yes, no matter how the businessman toss, the whole world does not believe The set of things you said!" - Yang Xiaodong
Back to "acquaintance society"
Thank goodness! The mobile Internet "Duang" came to us, and the whole world has become smaller again. Now, each of us lives in the WeChat circle of friends, the QQ group, and the QQ space.
But this time the "small" is not the same as the "small" in the farming era. At that time, because the human body was attached to the land, human beings could not go far. His life radius may be several neighboring villages, just like the fee. Mr. Xiao Tong was defined as an “acquaintance society†at the beginning of the last century.
The core symbol of "acquaintance society" is "watching and helping" and the cost of making mistakes is extremely high. No one will let his face stink in the neighborhood of Li, which is very similar to the current social situation.
Although many people in the circle of friends have never met each other, in the WeChat group, they also praised each other for three days and two days, and each other made a red envelope. It is another "acquaintance society", and the content sent every day is basically dominated by "positive energy". "I" is not participating in various activities on the tall, is to actively exercise, or to be in love with the world of love and goodwill, the most inferior is also "I" and study or who is fast Dove.
This content is tantamount to labeling yourself:
"I" is very good, "I" is full of passion and energy, the quality of "I" is very high, "I" loves the world and everyone around me... and so on, eventually nothing more than pointing to one Direction: "I" is trustworthy and worthy of contact!
For those young Internet aborigines who are "not social, just want to die", I want to know that a person is too Easy, and searching for the traces he left on social media is basically a judgment of this person. This and the farming era want to know a person to go to the village to find out how similar!
Conclusion: Return to the "Kitchen era"!
My understanding of the "brand" in the mobile Internet era is: "The brand is based on the trust and love brought by the charm of personality! The trust and love like "the neighborhood"!"
In the great era of "mass entrepreneurship, innovation", every entrepreneur should clearly confirm at the beginning of the business: no matter which line you do, all you do is "department business".
In an open and transparent Internet world, our heart-warming, sitting and lying will be nothing. The day when you set foot on the entrepreneurial stage is the moment when your "reality show" kicks off.
From this perspective, everyone can be a product manager, and they can all be entrepreneurs. The first product you can provide for the world is to create a more attractive self, and let the “street†around you be willing to use it. The renminbi votes for you!
If you are willing, in the era of mobile Internet, our "blocks" can spread all over the world. Who says "department business" can only be a small business? !
Are you ready? Let us return to the "Kitchen era"!
In the Internet age, all businesses are “street businessâ€
A few days ago, I bought things in the community downstairs. After paying the money, I casually said, "You are not cheap." The other person said a word, and I turned up a lot of memories in a moment: "Reassuring Let's do what we do here is the 'department business'." I haven’t heard people for many years...
A few days ago, I bought things in the community downstairs. After paying the money, I casually said, "You are not cheap." The other party said a word, and I turned up a lot of memories in a moment: "Do not worry. What we are doing here is the 'department business'."