February 22, 2025

Leveraging the largest furniture exhibition in Asia, Southeast Asian companies to expand into European and American markets


China News Service, Shanghai, September 10 (Reporter Chang Huiying) Furniture manufacturers from Thailand, Vietnam, Malaysia, Indonesia, Singapore and other Southeast Asian countries have brought the latest furniture products to the China International Furniture Fair held in Shanghai. One of the biggest highlights of the exhibition also attracted the attention of many overseas buyers.


The reporter saw at the International Pavilion on the 10th that in order to vigorously expand overseas markets such as Europe, America, Russia, and the Middle East, furniture companies in Southeast Asian countries have carefully arranged their booths and placed new products. Among them, Indonesia and Malaysia have organized national pavilions to participate. In Malaysia alone, there are more than 20 companies present in order to obtain more orders and expand furniture exports.

Affected by the global financial crisis, furniture business exports have been hit hard. The head of the marketing department of Malaysia Honesty Furniture Industry Co., Ltd. said that the company's furniture is mainly based on the household goods market, using rubber wood, marble and other raw materials to produce dining tables, chairs, tea sets, etc. The design is simple and beautiful, mainly sold in Europe, the United States, the United Kingdom country. This exhibition is to hope to receive more new and old customers' furniture orders.

On the Myanmar stand, colorful rattan products, carefully woven baskets of various sizes, rattan coffee tables, and various household rattan products are not only exquisite and practical, but also have environmental protection features. Visitors couldn't put it down, and asked to buy while watching. The furniture products displayed by enterprises in Singapore, Vietnam, Indonesia and other countries also have their own characteristics and are quite competitive in the market.

It is reported that as one of the largest furniture exhibitions in Asia, the number of Chinese and foreign companies participating in this exhibition exceeds 2,300, and tens of thousands of new exhibits compete on the same stage. On the morning of the first day of the opening, it attracted 60,000 spectators, many of whom were large buyers who arrived in Shanghai from Europe, the United States, Australia and other countries.

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