Looking at the 2014 Ceramic Industry “River” from the upstream

Ding Zhijian: “For the ceramics industry and the furnace industry, whether it is market sales or the economic efficiency of the company, 2013 is considered to be an ideal year.” From his tone and expression, one can see that he has seen 2013 The overall situation is quite satisfactory. Ding Zhijian is the chairman of Hubei China Ceramics Wanda Ceramics Co., Ltd. and the chairman of Huangyao Huayao Porcelain Kiln Furnace Co., Ltd. From the ceramic industry to the upstream industry, or from the upstream industry microscopic ceramic industry, he is also the industry’s One of the leaders, Ding Zhijian, said that for 2014, the industry's "long fortune", compared to 2013, the pressure will be greater in 2014.

I remember that earlier in the Dongguan Weimei Group Chairman Huang Jianping said that the situation in the ceramics industry in 2014 is not optimistic, and the ceramic industry is closely related to the real estate industry this year will be more severe situation, it can not be used last year's excellent situation and opportunities to view this year. Ding Zhijian's analysis of the macro environmental causes is similar to that of Huang Jianping, but he also pointed out that whether a company's sales channels are healthy, whether the product positioning is reasonable, whether the upgrading of product quality can keep pace, whether the level of consumption has improved, there are still Whether or not a certain region's products are in a dominant position, etc., a comprehensive view of the company's internal and external factors, in order to more accurately determine whether the company is in benign development, whether the achievement of the expected goals.

As we all know, both in terms of products and technology, Foshan has always been at the leading level in China. Ding Zhijian’s reason for coming to Hubei from Hubei is to visit Foshan to learn about the industry, and to find a suitable place in Foshan. It is planned to build an exhibition hall to find a better display window for this year's new product, the inkjet antique tiles. The upgrading of products is a powerful weapon for Ding Zhijian to further enhance the regional status of enterprises this year. He said that at present, Hunchun, Hubei mainly uses ordinary polished tiles, polished glazed tiles and ceramic tiles to enhance the product's grade, regardless of automation. , or the surface of the decorative effect, inkjet is definitely a trend, and in the ink-jet this piece of Foshan started early, whether it is product quality, or equipment technology are more mature.

“Spring River plumbing duck prophet”, as the upstream kiln industry closely related to the ceramic industry, Hubei Huanggang as China's “hometown of kiln,” Ding Zhijian said that his company's kiln last year did a good job, last year did nearly two The output value of a billion, of which ceramic kiln accounts for 80%, is also exported to Vietnam and Uzbekistan this year. At present, in Huanggang, Nahuayao Group, it has more than 30 kiln companies, each of which basically forms a fist product, and has a certain reputation in the industry, in building ceramics, ceramics for daily use, sanitary ceramics, and art. Porcelain, electric porcelain, industrial porcelain, metallurgy, chemical industry, brick and tile, glass and other aspects, the company has its own certain advantages, so the internal competition in the kiln is relatively small.

With the development of the ceramics industry, the furnace industry has also raised higher requirements. Talking about the technical renovation of the furnace, Ding Zhijian said that more is reflected in how to save energy and reduce consumption, such as balancing the pressure, temperature and atmosphere in the kiln. Comprehensive utilization of waste heat, degree of automatic control, combustion system, air supply and exhaust systems, and application of new technologies and new materials have led to great differences in the energy saving of different kilns. This is also at the same time as the investment of ceramic companies' bosses. The mentality is inseparable. For companies that are willing to invest in cost and quality assurance, for example, the longer the furnace is, the greater the production capacity will be, and the higher the demand will be, including the need to design, manufacture, and install high-level requirements. Of course, the price will increase. high. Looking at the entire environment, the ceramics industry is facing greater challenges, which will bring some influence to the furnace industry. However, the industry is always developing. It does not depend on how big a certain company is. The key lies in the quality of the company. Excellent, how healthy the system is. Therefore, Ding Zhijian believes that there will be room for development in the furnace industry in 2014.