From the founding to the present, the Balenciaga brand has experienced the test of the market. In the case of a bad environment in the furniture industry, it is still steadily and steadily. The supply and delivery volume are very strong, which in turn strengthens the progress of the Balenciaga family . aims. According to Lin Keke, the chairman of the Parisian family , the Balenciaga family specializes in romantic French style, the products are mainly pure white, and the consumer groups are positioned in the younger generation. Therefore, from the style to the selection of materials, they strive to approach the aesthetic taste of young people. Moreover, the Balenciaga family is currently working on the development of suite products, and strives to cover different functional areas such as restaurants, bedrooms, and study rooms, thus opening up a new situation for enterprise development. learn from past experience. While constantly developing, it is an important bargaining chip to become a Balenciaga family. After participating in the three major exhibitions in Guangdong in March, Linkke said that the harvest was great. When talking about the future development plan of the company, Linkke said that the current environment is not good, and all aspects of the Balen family are still in the process of steady development, so they will not expand at will, "the manufacturing industry cannot go one step at a time."
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It is reported that the current products of the Balenciaga family are relatively mature, and the market's goods and development are better. Of course, this is inseparable from excellent dealers. For dealers, the Balenciaga family has adopted a number of preferential policies to support its operations. In the goods, give the discount, and also for the dealer's monthly business, there are rebates. In addition, dealers will be trained from time to time.
"World furniture looks at Milan , Chinese furniture looks at Guangdong," Lin Keke said. He believes that the Guangdong furniture industry is the leader of Chinese furniture, and there are many places to learn from. "Through the exhibition, the current Xiaomei and Nordic styles are very popular. Xiaomei has a long history, Nordic art is strong, and the new Chinese style is antique, but I personally prefer Xiaomeifeng." Speaking about the exhibition experience, Linkke also said that Nowadays, the development of the family of Paris family products is relatively mature, based on the original foundation. In the future, the Balenciaga family will develop new products on the basis of the market. As Lin Keke said, the new products may be American style.
"First of all, product quality is the most important; secondly, we will gradually try to market and package." E-commerce will also be considered in the future planning of the Balenciaga family . Linkke said that there is now a preparation for e-commerce channels. "We are also considering operating in e-commerce channels to maximize the benefits to the end consumers."
Parisian family: Deductive French home, dedicated to romantic feelings
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