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Personalized consumption is good for custom furniture, which has a huge potential of 10% in the market.
With the advent of the era of personalized consumption, customized products are favored by more and more consumers. Especially the custom furniture market has been cultivated in recent years and is now extremely hot. Customized furniture can not only use the space reasonably, but also match the whole home environment. Moreover, there are more small-sized houses, and the whole house can be fully utilized according to the size of the room, so that the small apartment is full of great wisdom. According to statistics, custom furniture has accounted for about 10% of the entire furniture market, and its development potential is huge. However, there are also many hidden constraints behind the prosperity of the custom furniture industry. For example, the custom furniture industry is mostly small enterprises, the industry concentration is low; the brand is messy, the products are similar and plagiarism is common; the product quality is uneven, the customer satisfaction is low; the after-sales service is neglected, the comprehensive operation cost is high, and the vicious competition trend is more obvious. . In the era of customized products, companies are fighting for products and services. For the home furnishing industry, people no longer only pursue the beauty and personality of furniture, but value the quality and after-sales service of furniture. Every furniture company, like the most popular talent show, is doing PK, and expects to gain consumer recognition through its own quality and service. Compared with the standardized production of finished furniture, custom furniture has put forward higher technical requirements and management requirements for manufacturers. At this time, the enterprise provides consumers with not only furniture, but a complete set of home solutions including design, distribution and installation. Any problem in one link may make the image of the company in the mind of the consumer greatly reduced. However, most of the manufacturers who are willing to undertake customized business are small in scale and not high in level. This is because custom furniture is mostly scattered orders. Most big-brand furniture companies are reluctant to get involved, preferring to hand over this market to small manufacturers. The quality of custom furniture is difficult to guarantee. Undoubtedly, quality is the cornerstone of products. If there is no hard quality, then brand reputation and enterprise development are all empty words, which has reached consensus in home enterprises. However, it is often overlooked that custom furniture is not only a purely furniture industry, but also a thoroughly service industry. The reason for this is that the rise of custom furniture is closely related to the evolution of consumer behavior. In the past, when consumers bought furniture, they went around and looked around for their favorite furniture. Finished furniture manufacturers could only provide homogenized services in the exhibition hall according to categories, which could not save consumers time, effort and money. The task of creating a personalized home. Customized furniture can provide consumers with one-stop personalized home solutions to provide targeted, full-process services based on the floor space of the home. For example, the shopping guide can provide home decoration explanation services; designers can provide personalized space design services, as well as free volume, design, delivery, installation, maintenance, repair and other intimate services. It can be said that the service level is a measure of the level of management of custom furniture enterprises. Those brands that have been eliminated in the field of custom furniture are mostly brands that do not care about products and pay attention to service details. As an emerging market segment, customized products are not mature enough for both manufacturing companies and consumers. Under this circumstance, enterprises should meticulously maintain and nurture the market. Don't pay too much attention to the sales performance of the moment. We must rely on the attitude of responsible for the future development of the industry, strictly control the quality of products and after-sales service, and Efforts to make customized products truly become the star of the consumer market.