Plumbing bathroom market speculation price price confusion mistrust

In recent years, the plumbing and sanitaryware industry has developed rapidly, and various problems have also been exposed with such high-speed development. In terms of the market, consumers are most dissatisfied with the current confusion in the prices of plumbing and bathroom products, and the chaotic prices of businesses causing consumers to have no end in mind. On the other hand, blindly playing price wars among plumbing and sanitary companies, three-day and two-end promotional discounts, which are consumption It is a good thing, but whether the quality of the products bought at too low prices is guaranteed has become the concern of consumers.

Product prices are clear and difficult to implement Plumbing bathroom products and other non-standard products, the inevitable gray content of the dealer in the sales process, these are the reasons why the standardization of plumbing and bathroom prices is difficult to achieve. Plumbing bathroom industry veteran said that in the face of the inevitable price opaque phenomenon in the field of plumbing bathroom circulation, many plumbing and bathroom manufacturers began to start their own dealers.

The phenomenon of inconsistency in the prices of plumbing and sanitary products in China is not an enterprise's practice, but an overall behavior. To realize the transparency of plumbing and bathroom prices, there is still a long way to go. According to analysis in the industry, the pricing of many dealers' products is also based on the purchasing habits of consumers. The habit of consumers arranging for bargaining also encourages the spread of this trend from one aspect. Therefore, it is necessary to really go on price transparency. The road, but also businesses, distributors and consumers work together.

A general manager of branded plumbing and sanitary ware marketing stated that through the operation of direct-operated stores, the company can help enterprises to reduce the intermediate circulation of products to the greatest extent, and has more market competitiveness in terms of price competition. Mei Mei stated that there are too many uncertainties in the way that plumbing and sanitary ware manufacturers use agents, and the established branches do not generate profits. As long as they can keep current operating costs, they can achieve sales. The company's approach is highly desirable.

Plumbing market prices continue to hype some shopkeepers to introduce consumers to the concept of high-temperature asepsis: The temperature is more than 800 degrees is the low-temperature pottery, in 1600 degrees is the temperature pottery, only to reach our 1800 degrees to be considered high temperature pottery. The other clerk declared that our products had reached 2800 degrees above the firing level, and those below them were unqualified. In the end, how many degrees of firing will be considered high temperature pottery? Is high temperature pottery the best? According to one dealer, ceramic sanitary ware is mainly divided into first-class products and superior products, and the price of excellent products is two to three times that of the first-grade products. Because of profit-driven sales, first-class products are said to be superior products when they are sold, and consumers generally do not see the distinction between superior products and first-grade products on the surface. Only rely on testing instruments or can be used after a period of time. Identify it. Some dealers use the asymmetrical channels of consumer information to shove consumers.

According to the survey, the top 10 plumbing and sanitary ware brands in the world have entered China, and these imported products have been produced in China at one time. Purely imported ceramic sanitary wares occupy less than 5% of the entire Chinese market. There are still some unknown international brands. Only one manufacturer in China has registered abroad. After being produced in China, shipped to foreign packaging, it will have a noble lineage when returned to domestic sales.

When plumbing bathroom market is in recession, plumbing and bathroom enterprises should see the reasons that hinder their development. It is even more necessary to look at the appeals of consumers in order to be targeted and gain consumer recognition. Working on the price will not only make the company less profitable, it will also give consumers a sense of distrust. The key is to shape the overall image of the company.