On July 18, Shenzhen, a well-known furniture store. This is another boring weekend for Chen Xiang (pseudonym). As a senior clerk of a well-known furniture brand, his brand belongs to "door-level", that is, his storefront can be seen when he enters the store. However, the entire store is very impressive, so even if the store location is excellent, not many people visit. "Business has been bad since May 1st, especially in July." Chen Xiang said. On April 17, 2010, the State Council issued the "Notice on Resolutely Restraining Excessive House Price Increases in Some Cities", namely "New Articles of the New Country." After the announcement, the number of real estate transactions in various places fell sharply, and it has been three months since then. The “Transactional Intelligence of China ’s Major Cities’ Housing Market in the First Half of 2010 â€released in the middle of the year showed that among the 30 major cities, only Wuhan and Qingdao had a year-on-year increase in transaction area, while the rest of the cities showed declines. Shenzhen, Hangzhou and other 6 cities The declines exceeded 50%. The total turnover of Shenzhen in the first half of this year was 14,452 units, a 67% decrease from the same period last year, making it the city with the largest decline in the country. Reporter survey: first-tier cities fell second-tier and third-tier cities steady According to a survey conducted by reporters from Soufun furniture channel nationwide, the deserted housing market has spread to the "home market." Overall, the furniture market in first-tier cities across the country has been weak, with multiple furniture brands declining to varying degrees; while second- and third-tier cities are less affected by the larger environment and perform well. According to a survey by a reporter from SouFun Furniture Channel Shenzhen Station, many local furniture stores have seen a sharp decline in furniture sales after May 1st. According to Mr. Wu, a related staff member of a national chain furniture store in Shenzhen, "This feeling is felt in first-tier cities across the country. , Especially in coastal cities with high housing prices; the building materials market is said to be even worse. " In Shanghai, Wang Xinyi, a local furniture line reporter, said: "Most companies say that business is not good lately, and it is not bad during the small and long holidays, but it will not work afterwards. Some furniture companies said that the number of customers buying sets was significantly reduced, leaving only a few Owners of second-hand housing with a single piece. " In Beijing, mainstream brand companies including Feitong Furniture, Yifeng Furniture and Qiang Furniture said they have suffered varying degrees of sales decline since May. The overall performance of the store was deserted and the popularity was insufficient. In the central area, Huang Chunhui, a reporter from Chengdu Furniture Line, said: "During the Chengdu Furniture Fair, I learned a lot from many furniture companies, and most of them said that the new property policy still had some impact. However, there are companies like Langdu Sofa who believe that: Adverse effects. "Yang Junjie, chairman of the Emerald Rattan Group, said in an interview with SouFun.com:" Real estate and furniture have always complemented each other. The introduction of the new real estate policy this year has an impact on the domestic market, but the southwestern region, especially Chengdu is relatively more stable than the coastal areas. "In addition, according to a reporter's survey, many large-scale enterprises have adopted a strategy of price cuts with small profits but quick sales, so the situation is good. Mid-range bearish high-end growth against the trend While most mid-end mass-brand furniture sales have fallen sharply, the high-end market is booming. The high-end brand Flanders of Dongguan Fubao Sofa Manufacturing Co., Ltd. can be described as bucking the trend. In the past two months, many merchants' sales have dropped sharply, but Fubao has been in short supply. It is said that its brand is vigorously developing designer channels , Bringing them a lot of increase. The interviewed Sihai Furniture Kafinda brand and Taisheng Furniture Huanmei brand all said that sales were satisfactory and that they were not affected by the real estate market. Mr. Yang, the person in charge of Taisheng Furniture, said in an interview with a reporter from SouFun.com that his high-end furniture brand Huanmei is not affected by the environment. He believes: "Real estate regulation, the general regulation is the middle and low class, the high-end ones should still buy. The worse the economy, the higher-end consumption will be stronger. The mid-end market, the wait-and-see, mostly depends on the real estate policy." Kong Jing, director of the Human Resources Department of Sihai Furniture, told Soufun: "Relatively speaking, these months are the off-season, which is the same every year. I have also heard that many small manufacturers have fallen, but the quality and service are good. Great. We hardly feel any impact. " Experts believe that this new article of the Ten Articles affects consumer confidence, mainly in the mid-range and low-end markets, and has little impact on the high-end market. Mid-range consumers are relatively price-sensitive and relatively rational in consumption, so they are currently in a wait-and-see state, always paying attention to the changes in the housing market and the turmoil in the furniture market; Some vacant houses are converted into rented houses. Such policies will drive sales in the low-end furniture consumer market. The second half of the furniture market is complicated "This is not the worst moment," Wang Ke, executive vice president and secretary general of the Guangdong Furniture Association, said, "From the current point of view, the impact of the downturn in the housing market on the furniture industry has not yet fully manifested, and there have been nearly 6 responses from the furniture industry. Month lag. " The current buyers in the furniture market are mainly those who bought a house last year, so the current desertion of the furniture market is only a reflection of the cold winter of the real estate market in 2009, not the recent twelfth lunar month. It is said that it is not suitable for marriage in 2010. It will also seriously affect the furniture market this year. The real cold market has not yet come this year, and the market next year is more difficult to predict. We can only say with emotion that this summer is a bit cold! For more furniture information , go to http://news.gojiaju.com/
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This is the day when China's new real estate policy (Xinguo Ten Articles) was released nearly a hundred days. According to the survey of furniture line reporters in Shenzhen, Beijing, Shanghai, Chengdu and other places on the SouFun furniture channel, the situation in each city is similar. Second-tier markets are second.
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