Zou Chuansheng, president of China Stone Industry Association, said that the current situation faced by stone enterprises is very serious. The stone industry has not been directly affected by the financial crisis, but has a certain lag period. Industry insiders generally expect that the second half of this year to the first half of next year will be the most difficult period for stone companies. In addition to increasing the development of the domestic market, consolidate the eastern development of the central and western regions. At the same time, it is necessary to implement an international market diversification strategy to consolidate the development of emerging markets in Europe, the United States and Japan
In addition, stone enterprises should take a personalized, artistic brand line.
At the 6th exhibition, a blue ribbon hovered in the booth. It is said that this is the most precious color in marble. The average marble is only two or three hundred yuan per square meter. The marble of this color is 3,000 yuan per square meter. 8,000 yuan. In this regard, Hu Jingpei, chairman of a stone company in Xiamen, said that some of the booths of this year's stone exhibition are more beautiful and more luxurious than before. Stone enterprises will also develop towards high-end branding in the future.
"In the future, the stone market will be further subdivided. Our strategy is to take high-end routes in the international market and strive to catch up with Spain, Italy and other stone powers. In the domestic market, we will focus on high-end routes. At the same time, in product development, Take the popular line, but take the personalized, artistic brand line." Hu Jingpei said. At the Xiamen International Stone Fair, their goal is mainly to focus on the hardcover rooms of the group customers, as well as luxury clubs, villas, high-end rooms and so on.
It is also known that the company is also the first private enterprise in Xiamen to aim at the reconstruction opportunities in Sichuan after the disaster. Relevant industry insiders analyzed that the reconstruction of Sichuan after the disaster has started, and the demand for building materials is huge. The company has invested heavily in the construction of this project. In addition to looking at the local ore resources, it is also looking for business opportunities for post-disaster reconstruction. “As one of the largest stone export enterprises in China, our pace of competition for the domestic stone consumption market has also accelerated. Moreover, the local stone industry has formed a certain degree of concentration and influence here, and only a little integration can be improved†.
Stone enterprises should take the personalized and artistic brand line to deal with the crisis
On the 6th, the 9th China (Xiamen) International Stone Fair was held at the Convention and Exhibition Center. The industry believes that under the influence of the financial crisis, the stone industry will usher in the most difficult period from the second half of this year to the first half of next year.