The above has made an analysis of the impact of the new policy of the property market on the furniture industry. It is more general and probably illustrates a process that the author believes will experience during the adjustment period of the property market. The overall picture has been determined. What measures should the furniture industry take to deal with the adverse impact of the policy on itself before sales decline? First of all, see the market demand is better For speculative home buyers, it is still possible that they will still invest their funds in the real estate market before alternative investment channels emerge. However, when the prices of residential properties have dropped significantly, they may choose commercial properties such as shops and office buildings, and real estate operators may also choose to develop in this direction, leading to an increase in the proportion of commercial properties. After such a situation is formed, it will definitely have an impact on the low-end market of the furniture industry. Five key elements for the success of the furniture industry market As we all know, speculative buyers cannot bring real economic benefits to the furniture industry. Rather, the unremarkable rigid demanders and improved housing demanders are the main force of terminal consumption, that is, they control the furniture industry sales performance. For the decoration needs of rigid demanders, the purpose of their decoration is to improve the quality of life. Therefore, when choosing furniture or decoration materials, they tend to compare with mid-to-high-end products, because the low-end furniture supplies market will be impacted. In this market background, furniture companies should adjust their development strategies and product production ratios as soon as possible to expand their market share during the chaotic period of the property market. The so-called speculation is based on profit. Second, the contradiction between supply and demand highlights the industry's enthusiasm for improving efficiency Due to the inaccurate expectations of the market, as well as the unfavorable factors such as the introduction of the national policy, the rapid expansion of the furniture industry's production capacity and market expectations and the relatively shrinking market demand will produce a difficult contradiction. Therefore, using scientific and technological means to improve work efficiency and reduce product costs is the best way for enterprises to survive the chaotic period. In the negative market environment, furniture companies will also arouse the enthusiasm of the industry to improve the efficiency of the technology, the furniture industry product quality will be improved to a certain extent, and the reduction in product costs will help the furniture companies successfully overcome difficulties. Five key elements for the success of the furniture industry Some companies are very strong when they enter the furniture industry, but have not achieved the imaginary success. This is because many people do not understand the particularity of this industry. In fact, they only need to identify the key elements of the industry ’s success and do a good job in related aspects. Success is a matter of course. The furniture industry has its particularity The following is an analysis of the specificity of the furniture industry different from other industries from the characteristics of the furniture industry itself and the characteristics of the consumer behavior of the industry. 1. Fully customized products. Furniture is a fully customized product. Manufacturers design and produce the products they need according to customer needs. This is radically different from the business model of most other industries. 2. The degree of attention is low and the importance is high. Furniture is an industry that customers will only pay attention to when they have needs. Customers do not care about any furniture manufacturers and furniture brands when they are not decorating. But once customers have needs, they will look for information from all aspects and invest a lot of time and energy in the purchase process. This is because, firstly, furniture is a large consumption, which costs a lot of money, of course, it is sloppy. The second is that furniture is complex and important to meet the functional and decorative needs of customers and their families in the living room. 3. The "four different" industries. The furniture industry is an emerging industry. It incorporates many elements, and the color and design of furniture are updated very quickly. From this perspective, the wardrobe is very similar to the fashion industry such as fashion. This feature allows the furniture industry to share with these industries, but they cannot fully replicate their success models. Five key elements for the success of the furniture industry The management and operation of furniture enterprises is the unification of science and art. There is no ready-made formula to tell the operators how to succeed. Most marketing experts do not have a deep understanding of this industry. They simply apply relevant theories. In view of these particularities of the furniture industry, the five key elements of the success of the furniture industry: design, brand, business direction, services, knowledge and methods, these five elements constitute the key elements of the success of the furniture industry. 1. Design In recent years, as people's demand for household items has become more "functionalized" and "personalized", intelligence has always been the direction people are pursuing. Therefore, intelligent design will become the mainstream direction of furniture in the future. Intelligent design combines the direction of marketing on the basis of practicality and beauty, so that users can truly feel comfort and convenience. I think in the future, such furniture will promote sales and market competition. 2. Service Service is the most important when customers buy goods. Now some customers reflect "Why do I buy a good brand of products, is to spend money to buy a service" Customer's salesperson's attitude when shopping, and the salesperson's understanding of their products are the first principles for customers to buy products. As a furniture product, because it has too many humanized things, including door panels, handles and even a small hardware accessory, it is necessary to seek the customer's consent, so not only the customer, but also the furniture shopping guide and design will feel that the entire operation is Cumbersome. So good service can better reflect the image of this brand. Third, the brand Now Chinese people are getting stronger and stronger about the concept of brand, because a good brand will bring good service, furniture as a custom, but also a frequently used product, it is inevitable that there will be many unexpected situations. So as a customer, he is willing to spend more than usual 15% to 20% of the price to buy branded goods. A considerable number of consumers recognize the popularity of furniture brands and corporate strength through the effects of various media. As another purpose of the mall to create brand benefits, it is possible to open franchise stores across the country to further increase their brand awareness. 4. Marketing direction As a large and medium-sized enterprise, their business channels should not only be in the domestic market, but also go abroad as much as possible. Because compared to the expensive salaries of foreign personnel, the price of their customized furniture in China may be lower. The quality of foreign furniture products is slightly higher than the domestic market, but the price can also be increased accordingly. So as long as we do a good job of our own product quality, there will be more and more foreign demand in the future. V. Knowledge and methods The furniture industry does not have much knowledge that is difficult to understand. The key is how to do it? For example, how do we cope with the on-site installation problems where designers and managers are not present, and elements that perfectly combine the advantages and disadvantages of furniture. To master this kind of knowledge, it is only through continuous practice that we continue to draw successful experiences from mistakes. Whether it is an enterprise or an individual in the enterprise. As long as we continue to explore, we will find a management method suitable for our company. But in the end, the trend of furniture was determined by the actual factors of social development at that time. We must continue to be flexible and clever to cater to this market. Plano Concave Cylindrical Lens Plano Concave Cylindrical Lens,Biconcave Lenses,Optical Isolators,Dichroic Beam Splitter Lambda Research Optics ChangChun,LTD. , https://www.lambdachina.com
The rebound after the trough is expected, and we cannot understand it when we carefully interpret the policies issued by the state-the purpose of the national policy for the property market is to "contain the excessive rise in housing prices in some cities and effectively solve the housing problem of urban residents." Fundamentally suppressing the development of real estate, after more than a year of adjustment, the property market price has become more reasonable, and at the same time consumers' enthusiasm for purchase will also promote the favorable development of the furniture industry.
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