February 22, 2025

The peak sales season is coming and furniture prices are rising



The reporter focused on watching the furniture store. There are many brands such as Piner, Omnia, Kimberly-Clark, and PolyGarden. These branded furniture that look very "foreign" are mostly produced in Chengdu, Sichuan, China. Guangdong Foshan, Shenzhen and other places, the price varies from one thousand yuan to ten thousand yuan.

When visiting the home building materials market, from time to time you will meet consumers who go to buy, most of them because of the need to get married or move to a new home. In the Zhongzhou Lu'an International Building Materials and Home Furnishing Market, the reporter consulted sales staff of multiple brands on the current sales of the home building materials market. Most sales staff said that home building materials are a necessity for marriage and moving to a new home, plus the improvement of people's economic level , Its sales market is not bad. The sales manager of a certain brand of furniture told reporters: "What we do is a brand, which guarantees quality. Most of them are old customers and new customers. The sales are also good. The monthly turnover is more than 100,000 yuan."

In accordance with established practice, in the upcoming National Day, merchants will conduct a series of preferential promotions in order to boost consumption. However, the reporter learned from the interview that some brands of furniture have quietly raised prices, and a new round of price increases may be ushered in after the National Day. In the New Baihua Home Plaza, Ms. Li, a salesperson of a certain brand's furniture, told reporters that the furniture in their store had already increased in price in early September.

"Goods purchased after September 1st have risen in price, a bed has increased by about 300 yuan, and a wardrobe has increased by about 500 yuan. After September, the furniture market will enter the peak sales season. In fact, people who know this industry generally choose to 4. Look at the furniture in April and May, and then set it, and then pick up the goods when you want, because then it is the off-season of sales, and the discount rate is larger. "Another salesperson also told reporters that their furniture prices have been between March and August this year. It has risen twice in the month and prices are expected to increase after the National Day. Industry insiders told reporters that the increase in raw materials, consignment and other costs is the main reason for the increase in furniture prices.

It is understood that some brands of products rarely raise prices. Hu Meibao, the manager of Guanzhu Ceramics Store of Lu'an Zhonglei Building Materials Sales Co., Ltd., told reporters: "September to November is the peak sales season, but the peak season only means an increase in sales volume, and it does not mean a price increase. The annual price has remained stable. The freight from Guangzhou Shipping has increased by about 3,000 yuan, and our products have not increased in price. On the one hand, we are worried that consumers will not accept it. On the other hand, we are doing brand and quality. Effect is also a marketing concept for us. "

As we all know, the home building materials market has been relatively hot in recent years, and it has attracted more people to share this "cake". During the interview, the reporter also clearly felt this. There are many brands on the market, and each business has its own set. Marketing methods, strive for maximum benefits. How much room is there for the "cake" in the Luan home building materials market, and what is its development prospect?

In this regard, Hu Meibao, the manager of Guanzhu Ceramics Store of Lu'an Zhonglei Building Materials Sales Co., Ltd., gave her views. She believes that from the perspective of Lu'an market, the development prospects in the past 10 years are still very optimistic. "Looking at the current development of Lu'an, it is a livable city in development. In recent years, the outer ring of Lu'an has continued to develop, and the following townships have also continued to develop. The infrastructure of roads and townships in townships and townships are all improving. Whether the home building materials market is in the urban area or in the villages and towns below, its development prospects are optimistic. "





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