The quality and service behind the smart lock market is the fundamental development

HC Security Network News

Recently, Nicholas Tse published a picture on Weibo and said that because he had practiced playing the guitar for a long time, his fingers were full of scorpions, and the fingerprint lock of the home could not be recognized. It was decided to unlock the foot afterwards. Then I sent a photo of myself taking off my socks and pressing my toes to the fingerprint at my door. (This is really a tasteful Weibo...)

In the "Behind the Scenes Players" recently shown by the theater, Xu Wei played the protagonist in order to prevent his "black material" and private accounts from being easily found, that is, the combination of iris recognition and digital password is used as double insurance for the safe. As early as 2016, the smart lock has already entered the eyes of everyone with the hit drama "You from the Stars", and rose to the entry-level product of smart home in January.

According to statistics, in 2014, the annual sales volume of national locks reached 2.2 billion. The demand for commercial locks in smart locks reached 1.5 million sets. In 2015, the market capacity of smart locks in China soared to 2 million sets; China's smart lock shipments have reached 3 million sets, with an output value of between 3 billion and 500 million yuan. At the same time, according to Analysys estimates, the smart lock industry growth rate will be 101.1% in 2017, the market sales will reach 8.137 million sets; the market growth rate will be 98.3% in 2018, the market sales will reach 16.163 million sets; the industry growth rate will continue to 2019 Will be as high as 95.4%, when the market sales will reach 32.247 million sets.

According to the "2017-2022 China Fingerprint Lock Industry Analysis and Development Prospects Research Report", the annual national real estate decoration market has reached hundreds of billions of yuan, of which the national door lock has a market of tens of billions; the national renovation and second-hand real estate renovation needs The door locks are even more than 10 billion yuan. Moreover, according to the survey, the average real estate price of more than 4,500 yuan / square meter in 70 key cities across the country, all of which have reached the purchasing power of purchasing intelligent electronic locks. These factors mean that China's smart locks have gradually formed a real market demand. The fast-growing market demand, the strong support of big data, Internet of Things, artificial intelligence and other technologies make the lock function more and more extensive and more intelligent.

Remote controllable

The remote mobile phone shake or automatic unlock function can completely liberate the user's hands, eliminating the need to unlock the physical key. With the automatic unlock function, the user can access the smart lock within a certain distance from the home door, and can be automatically opened without a key and other operation locks. The most breakthrough design is that there is no keyhole, and the anti-theft function is maximized, so that the means of technical unlocking and other methods are completely ineffective.

Hardware and software encryption algorithm

The encryption algorithm of the software is very simple, mainly the mainstream encryption method, and is an open source encryption algorithm. It is basically impossible to crack. The characteristics of these encryption algorithms are open source. The advantage is that there is a group of tech-savvy big cows behind it. After the maintenance, the algorithm that can be cracked basically does not exist. Hardware security, 256-bit bidirectional dynamic encryption chip, M2M data algorithm model, to achieve seamless connection and communication between people, machines, systems, so that the door lock has basic judgment, to achieve intelligent use. Through the analysis of users' unlocking behaviors supported by big data, these data are transformed into machine thinking through machine learning, and it is accurately judged whether the person carrying the automatic unlocking is inside or outside the door, and then converted into the machine interaction ability realized on the basis of cloud computing. In this way, it is decided whether to open the door and realize the accurate human-computer interaction and complete unlocking function.

Logging

Regardless of the safe fingerprint lock, a complete logging system is required, and a series of intelligent unlocking functions, such as remote wifi unlocking, lock usage monitoring, abnormal alarms, etc., are synchronized with the mobile APP in real time, and the owner can be anytime, anywhere. Controlling the use of door locks, it is also possible to remotely monitor the whereabouts of children or the elderly, and achieve real-time care for family members.

The Internet's mindset has spawned the early emergence of new alternative products. Due to the rapid development of Internet technology, a new model based on Internet technology, Internet experience, and Internet marketing has taken shape. The customer's experience determines the final outcome of the marketization of the product. Wrigley Intelligence Technology.

Active learning, automatic optimization

The application of artificial intelligence to the field of smart locks mainly realizes the seamless connection and communication between people, machines and systems, so that the door locks have basic judgment and learning ability, so as to realize intelligent application; at the same time, through big data Support, smart lock can analyze and learn the user's unlocking habits and usage habits, and then transform into user thinking through the analysis of user habits, thus providing users with a better experience.

However, more and more manufacturers in the smart lock market are now blindly pursuing functional development that is not practical or technology is not stable in order to highlight their own differentiation; neglecting the construction of after-sales service system, and pursuing front-end sales regardless of the back-end experience; Some manufacturers even suppress other competitors through price wars, compete for market share, and seriously disrupt market order.

The stability, quality, and service of current and future products are still the threshold that must be crossed by the smart lock brand. Deciding who will win in this industry is not only the sales volume and market share, but the most important thing is how to cultivate internal strength, that is, how to do good quality and service. At the same time, the soft power of brand image should also be improved. .

Editor in charge: Sun Yangyang 1