Xiong Feng: Revitalizing National Industry with National Brand

(Source: "Focus Vision" on page 17)

Guangdong Xiongfeng Special Steel Co., Ltd. is one of the subsidiaries of the Xiongfeng Group. Xiongfeng Special Steel's independent research and development of "Xiongfeng" advanced mold steel has reached the international level of advanced mold steel. At present, as the first brand of China's high-quality mold steel, "Xiongfeng" advanced mold steel has been widely used by several thousand companies such as Haier, Midea, Kelon, Foxconn, etc. Many customers come here. "Hsiungfeng Brand" die steel is also exported to more than 20 countries and regions including the United States, Singapore, South Korea, China Taiwan and Hong Kong, and its market share in China has reached more than 35%.

Interview guests: Mr. Liang Zhichao, Xiongfeng Special Steel Export Manager, English Name: XiongFeng (Guang Dong) Special Steel Co., Ltd.
China Manufacturing Network AS Certified Supplier Showroom: http://xiongfengmouldsteel.en.made-in-china.com

When I walk into Xiongfeng's sights and encounters with Mr. Liang Zhichao, the manager of the export department, I will truly appreciate the meaning of the phrase “developing the primary industry and revitalizing the national industry.” The first time that Mr. He Zhencheng, the Group**, created the national brand of Xiongfeng, he also expressed his dream of being in the heart of Xiongfeng for decades.

Deep sedimentation to build the brand Xiong Feng According to Liang Zhichao, Xiong Feng was founded in 1986 by Mr. He Zhencheng. After more than 20 years of successful development, the "Hsiungfeng" brand has been at the forefront of the international community. Although the group is diversified, the main business is still focused on special steels. The long history, the development of the focus and scale, precipitated the strong peaks of strength, so that peers can hardly miss their orders.

Based on more than 20 years of development history and scale advantages, Xiong Feng has strengthened his ability to integrate resources. The production of special steel is mainly for mid-end and high-end wholesalers. Their requirements are basically different and it is difficult for general manufacturers to meet. However, Xiongfeng's scale and resource integration advantages can provide customers with one-stop service and cooperate with all large-scale high-end steel mills. When customers come to Xiongfeng, they signify that they can purchase the best special steel in China.

The mold is the mother of industry. Xiong Feng has a profound understanding of this. From the production of die steel, the scale of development of the entire industry can be seen. Xiongfeng carried out a comprehensive strategic layout according to the domestic market, with branches in Ningbo, Chongqing, Kunshan, Shunde, and Dongguan, which radiated the entire Chinese mold steel market. Liang Zhichao very much agrees with the company's strategic layout. "This strategic layout is very important for Xiongfeng's sales nationwide."

Liang Zhichao said that while Xiong Feng is doing a good job in the domestic market, he has turned his sights overseas. Especially in developing countries, the demand for mold steel is large. For example, Brazil, which has both the World Cup and the Olympic Games within five years, has brought about a large amount of infrastructure construction in the South American market, and the demand for mold steel has greatly increased. There are also a number of emerging markets, such as peace in the Middle East, India and Pakistan in South Asia, have a lot of demand. Stability in Southeast Asia and trade relations between China and ASEAN will also drive economic development. And Xiongfeng's scale, focus, and resource integration will also give customers full confidence. The Xiong Feng will firmly grasp these opportunities.

In addition, Hsiung Feng has always attached importance to the tradition of technology research and development and brought together many steel experts. At the beginning of the 80's when Xiongfeng started its business, all domestic steel molds were imported, and the cost remained high. At that time, Mr. He Zhencheng, the founder of Xiongfeng, proposed the idea of ​​“rejuvenating the national industry with a national brand” and grasped the market demand. Guided steelmakers to study the advanced technology of foreign molds and produce mold steels suitable for domestic and advanced needs. This process has continued to the present with Mr. Ho’s vision: to absorb overseas experience through international trade, and then to build mold steel for Chinese national brands. Not only can we produce products of equal quality overseas, the cost is much lower. For example, Xiongfeng now has three patented steel grades. Its alloy composition and physical properties have reached international high standards, and production costs and selling prices are lower than those of foreign countries. The steel is marked with the XF mark and is patented. This is also an important advantage for Xiongfeng to attract overseas customers.

Low-carbon environmental protection In Xiong Feng's three-year commitment to Xiong Zhichao, the company's successful development has much to commend. In particular, he is proud of the environmental protection. "The Xiongfeng is not the kind of heavy polluting production enterprise. It is mainly based on processing trade."

Processing trade is mainly based on cutting and grinding, so that there will be no chemical and noise pollution. The company is also very concerned about the details: never investing in the greening of the environment, and keeping the company and canteens and dormitories clean and tidy; paying attention to the safe use of electricity during research and production, and researching and developing how to use electricity, such as staggering the use of electricity. .

In addition, according to Liang Zhichao, Xiongfeng has always been committed to optimization of warehouse management, strict product stacking and distribution systems, and color identification. These will have a subtle influence on low-carbon environmental protection. Through this system, Xiongfeng can achieve efficient warehousing, allowing related personnel to control the goods more quickly and with fewer processes. "Improve efficiency is also an effective energy-saving method."

For example, Liang Zhichao said that when steel products are put into warehouses, they must be marked with products. The steel products are marked by the color series, and the uniform colors can be seen in the warehouse. There are also specifications to put the same and similar specifications together. In this way, the warehouse can be seen at a glance, and the steel needed can be called up in the shortest time and in the shortest time. "The company's system has shown that it pays enough attention to low-carbon environmental protection."

In addition, the most important thing is that the processing process strives to be environmentally friendly. Especially in the process of manufacturing concentrates for customers, efforts are made to reduce processes and reduce energy consumption. There is also a special system management for waste recycling. Through this system, a piece of steel is well statistically analyzed and analyzed. How can one make better use of this steel plate or improve the production of another type of steel? At the same time, after waste and tailings are generated, wastes are maximally utilized, such as being cut into other small-sized steels, where iron scraps and iron wires are specially collected, and a certain amount will be collected and recycled.

postscript:

When the reporter left Xiongfeng, in his hospital, he saw a variety of propaganda posters full of employee's amateur life. Liang Zhichao has a strong sense of corporate culture. He has been employed for two or three years and has fully experienced the corporate culture full of "family warmth". Liang Zhichao explained that private entrepreneurs in Guangdong, especially family businesses, are very focused on creating a “business home”. Shunde has always been a land of fish and rice since ancient times. The family’s consciousness is very strong. In addition, the Xiongfeng Group was founded by He Zhencheng, and Mr. He has a legendary entrepreneurial experience. His prestige is high in the minds of his employees. “The Xiongfeng has strong cohesion. Every employee is willing to work for the personal charm of Mr. ".