Twenty-one years ago, Zhong Zhonglin, a native of Taiwan, came to the mainland to start a new era of his career in China. At the same time, in 1992, Nippon Paint, invested and managed by Singapore's Lishi Group, entered the Chinese market and opened it in China. A new page in development. At that time, Zhong Zhonglin would not have thought that his future life would be inseparable from this enterprise. In 2007, in the 17th year of living in China, Zhong Zhonglin joined Nippon as the president of Nippon China. In the past few years he joined, Nippon has maintained almost double-digit growth in China, with a market share of 17% to 20%. The business in the Chinese market accounts for more than half of its total sales in Asia. Bang China has only operated from 40 to 50 people. It has grown to 15 companies, 7,000 employees, 3,600 specialty stores, 1,685 dealers and 16,000 distribution stores. One undoubted fact is that the Chinese market has grown into its parent company, the largest market for the Singapore Lishi Group. The stalls are big and the problems have arisen one after another. How to innovate in terms of sales model, channel management, brand building, market expansion, etc. Zhong Zhonglin faces many challenges. "zone" management The development of scale directly led to market confusion. At first, due to the large number of dealers, the responsibility of each region is difficult to implement, and there are often phenomena such as price confusion and stockpiling. In 2007, Zhong Zhonglin, who just joined Nippon, began to create the concept of “participation zoneâ€, and fulfilled the responsibility of sales and market services by dividing the regional leaders to refresh the sales model of Nippon. How to understand the concept of "partition"? "For example, the "film police" in China's household registration policy, he must know the residents in charge of the area, and the neighborhood committee must know the family distribution of the communities under its jurisdiction. We also hope that our services can be done. This degree." Zhong Zhonglin made an analogy to the reporter of "Successful Marketing". According to the sales volume, the area is divided on the map. As long as there are fakes or other problems, it will soon be able to find out which "zone" is responsible. Nippon's plan is to establish 1,724 “slices†in China, and currently 1,685 have been completed. Although the results at this stage are good, however, when Zhong Yilin was initially decided to set up a "zone", Zhong Zhonglin encountered many difficulties. This difficulty comes from both internal and external. Zhong Zhonglin even called it "the most challenging thing since Nippon entered China." "Sharding" is something that Nation is determined to do. Therefore, when the concept was put forward at the beginning, how to convince his boss to accept it became the primary challenge facing Zhong Zhonglin. "Nippon is a commercial company. Doing this will make sales affected. Therefore, I need to convince the head of the headquarters to let him suffer short-term performance losses." Zhong Zhonglin said frankly. Then I will convince the staff. Before the division of the "Zone Zone", the salespersons of Nippon State directly went to the dealers to dock. The dealers felt that Libang was good and had money to make, so they are willing to cooperate. However, after the division of the "segment area", the dealer's business was obviously affected due to problems such as the transfer of old customers. How to use reasonable methods to convince customers and compensate customers for lost profits? These are all internal communication needs of employees.
Wine rack,stainless steel wine rack,Iron wine rack, wine holder,Goblet Holder
wire holder is made of high quality 304 stainless steel, It is easier to clean without rust, safe, healthy and durable, Prevent rust or chemicals from contaminating food and damaging health. Suitable for putting wire bottle.
China leading manufacturers and suppliers of Wine Holder,Wine Bottle Holder, and we are specialize in Wine Rack,Hanging Wine Rack, etc.
Bar tools,Wine rack,stainless steel wine rack,Iron wine rack,wine holder,Goblet holder Shenzhen Lanejoy Technology Co.,LTD , https://www.szlanejoy.com
Zhong Zhonglin, President of Nippon China: Establishing the sales model of the district
Jc001.load('iframe') JIFrame.create({ 'url' : '/go.php?action=ads&iframeHeight=250&isIframe=1&key=%CD%BF%C1%CF&pos_id=jc001_news_detail_30&reqkey=1&style=margin%3A15px+15px+ 25px+0%3B+height%3A255px%3Bwidth%3A255px%3B+float%3Aleft%3B', 'height' : 250 })