[2010 Jianbo Fair Express] Finding the Market with Advanced Technology——Interviewing Sun Xiaoxiao, Head of China Department of Korea Jingxiang Architecture Exhibition

The Korean pavilion has participated in the 4th Guangzhou Construction Expo since 2007. The 11 companies participating in this exhibition are still organized by the largest Jingxiang Construction Exhibition Company in Korea. The products exhibited by the 11 companies are all the same. Sun Xiaoxiao, the head of the China office of the Jingxiang Architecture Exhibition in South Korea, said that the same products do not make much sense for the Chinese show. They want to showcase Korean products with their own characteristics.

This year, the South Korean exhibition hall has an area of ​​162 square meters and 20 booths, four more than last year. The products on display include construction hardware, building materials, architectural decoration, doors and windows and floor materials. Cheilcoat's spray gun, which can spray four colors, was highly sought after. The booth was surrounded by customers who had been exhibiting, and many orders had been signed in the morning. The first exhibition of Silvix brought a new building material with fire, moisture, mildew and antibacterial properties. This kind of material is currently very popular in the Korean construction market and is looking forward to the recognition of Chinese customers.

Sun Xiaoxiao said that at present, Korean building materials companies are actively exploring overseas markets, and China is an important part of their overseas markets. The main purpose of their participation in the Guangzhou Construction Expo is to find suitable agents or partners. In the face of competition from Chinese building materials companies, Sun Xiaoxiao believes that South Korea still has certain advantages in technology, while China's raw materials and labor costs are relatively low. If the two countries complement each other's advantages, they will inevitably create another situation in the building materials market.