Accelerate the branding process of sanitary hardware

It has been observed that the competition among sanitary enterprises is quite fierce. In 2009, the sanitary ware industry was surging. Foreign sanitary ware brands accelerated the pace of expansion in the Chinese market, and Taiwan-funded enterprises also carried out resource optimization and integration. The Chaozhou Sanitary Ware Company, which has suffered a setback in export sales, has also focused its attention on the domestic market. What changes will occur in China's bathroom hardware market?

The development of sanitary ware enterprises next year is very important to pay attention to. Recently, the author interviewed some people in the industry and made predictions on the development of China's sanitary ware industry from several different perspectives.

Make technological breakthroughs to enhance the status of the industry

The sanitary ware industry has its core technology in the toilet. The Chinese sanitary ware industry failed to break through the core technology and it is difficult to lead the development trend of the industry and grasp the right to speak in the industry. Technology is one of the reasons restricting the development of Chinese sanitary ware brands, and the core technology of the sanitary ware industry is mainly flushing technology for toilets, followed by glaze antifouling. According to ceramic sanitary industry sources, foreign brands have the core technology, so they can control the right to speak in the Chinese market. American American Standard entered the Chinese market in 1984 and was once ahead.

Around 2000-2003, the situation began to change. Kohler, who entered the Chinese market in 1995, came from behind to control the right to speak in the industry. Since 2003, it has been the world of Japan's TOTO. Among foreign brands, it has the largest market share and highest sales volume. Unless we break through the core technology of the toilet flushing system, the leading position of foreign brands in the industry is that ceramic sanitary ware companies in China are difficult to popularize. From the output of the products to the technical output, this is the law for the development of the sanitary ware industry. The development of foreign brands such as TOTO and Kohler to China brings technology, capital, and business models.

Branding process will accelerate

After experiencing the market downturn in 2008, the sanitary ware industry has entered the brand era. Since 2007-2008, the Chinese sanitary ware market can be said to have undergone profound changes. With full of personalized products, brand operation ideas, the Chinese sanitary ware market has bright prospects. The opportunity to create an industry brand is fleeting.

Although there are many domestic sanitary ware brands, no one company in the mainland bathroom market has occupied 10% of the market. The monopoly effect of big brands has not yet formed.

At present, the brand awareness of small and medium-sized sanitary ware companies has begun to awaken and attention has been paid to brand promotion. "Brand power is the sales force" point of view, bathroom companies are slowly accepting.

Resource integration will intensify

According to industry insiders, in today's era of resource integration, in line with the needs of the development of the sanitary ware industry, the complementary advantages among professional sanitary ware manufacturers will also help promote faster development of the industry.

Cross-product resource integration has become a trend in the sanitary ware industry. The integration of resources in adjacent production areas can also make up for some deficiencies in the enterprise itself, complement each other, and make use of their respective advantages in the professional field. As for how to integrate and how to integrate, it depends on the needs of each company and the basis for cooperation.

At present, when we open a store, we usually come from manufacturers and discuss the product models and prices with manufacturers in related industries such as ceramics and lighting. The agents then place orders directly with the relevant manufacturers. We do not participate in cross-industry profit distribution, but integrate cross-industry resources as service support to dealers. Cross-industry resources integration, resource integration within the industry, development can still be a breakthrough.