Analyze the market predicament of bamboo flooring

In recent years, with the rapid development of the home improvement industry, many “bamboo” products have been applied to home decoration one after another. Bamboo flooring is one of them. It has the advantages of hard materials, environmental protection and wear-resistance, and low price, which makes more and more people Start paying attention to it.

However, the various advantages of bamboo flooring do not seem to be sought after by consumers. Many consumers are unfamiliar with bamboo flooring and reject it. According to industry insiders, the unfavorable position of bamboo flooring has also affected its domestic presence. Promotion.

Most consumers are unfamiliar with bamboo flooring. According to Wu Bi, president of the Jiangsu Timber Industry Association, bamboo flooring is now mainly used for export, but it is rare in the domestic market, and it only accounts for about 10% of the entire market. Nanjing is even lower.

In Jiangdong Men’s building materials market, it can be seen that the huge floor hall has a total of more than 70 floor brands, and only three of them are operating bamboo flooring, and the operating area of ​​single stores cannot be compared with wooden floors.

A business who operates bamboo flooring told this site editor that bamboo flooring is hard, wear-resistant, environmentally friendly, waterproof, and the price is relatively cheap. It is a cheap and good-looking product. As for the editor's questions about the disadvantages of bamboo flooring, the source stated that bamboo flooring produced in the past was often cracked, but now the process is mature and the raw materials are subjected to high temperature cooking and carbonization, especially through lateral pressure. Bamboo flooring is denser and therefore cracking rarely occurs.

Since there are so many advantages in bamboo flooring, why are only a few consumers interested in this? For this, several consumers who are buying wood flooring in the store have given their answers.

"Bamboo floor heard about it, but I don't know much about it. It seems that few people have bamboo flooring at home and it's just a decoration. We don't want to be casual," said one consumer. Another customer who was choosing wood flooring said that the bamboo flooring feels too cold, and that there is no wooden floor that feels soft, but it's a little weird anyway.

In this site editor's visit to other consumers found that most consumers are unfamiliar with the performance of bamboo flooring, they all said that in the condition of the choice of wood flooring will not consider the choice of bamboo flooring.

Advantage is not obvious The situation that bamboo flooring is difficult to open is an indisputable fact. For this reason, President Wu of the Jiangsu Timber Industry Association believes that this is related to the consumption habits of many consumers, because wooden floors now occupy the market. In the mainstream, people mostly see and hear wood floors, and are relatively unfamiliar with bamboo flooring. Under normal circumstances, some people who have a special interest in bamboo will choose to use bamboo flooring.

“In addition, there are indeed some unavoidable flaws in bamboo flooring. In addition to being too hard, there are no foot feelings on the floor, and its regional differences are also a problem,” said Chairman Wu. He said that bamboo is a cool Wood Species and people feel cold when they come into contact in winter. In northern China, because the average family has heating, there are more bamboo floorings than in the south. In addition, although the technology is now mature, bamboo flooring cracking phenomenon is becoming less and less, but this is only for the production of more advanced manufacturers, but for most small plants, this is still their urgent problem to be solved.

For the characteristics of environmental protection and wear of bamboo flooring, Wu said that this is the reason why bamboo flooring is currently in awkward conditions. He said that although bamboo flooring is environmentally friendly, it is slightly less environmentally friendly than solid wood flooring. In terms of wear resistance, the wear resistance index of bamboo flooring cannot be compared with that of reinforced flooring. Therefore, the bamboo flooring is in an embarrassing situation.

It is understood that the price of bamboo floors in the market is generally between 160 yuan and 200 yuan per square meter. At this price, consumers can completely choose cheaper solid wood floors. Therefore, there is an advantage in the price of bamboo flooring. One-sided.