Bathroom hardware blowing celebrity endorsement style

In recent years, the advertising marketing of home building materials companies has also become increasingly intensified. Many companies have also taken advertising marketing strategies. In the eyes of consumers, product advertising has become the biggest way to understand the company.

With the constant progress of the industry, the competitiveness of the market has also been continuously enhanced and strengthened. The marketing of building materials has seen rapid development, ranging from crazy advertising marketing to seemingly fabulous celebrity endorsement marketing to full-scale development of experiential marketing, etc. All of them use their trend of expression to attract consumers, and companies have also gained the sales they deserve.

Celebrity celebrity endorsement celebrity endorsement, in the home building materials industry can be said to be the absolute trend of marketing, bathroom hardware companies use stars to do brand endorsement phenomenon is also more common. Although the cost of celebrity endorsements is quite high, home and building materials companies are still keen on this. The reason is that celebrity endorsements can indeed push a wave of waves at the consumer level.

On November 15th, Zhongyu Building Materials Group, the giant of China's sanitary hardware industry, officially signed the contract with the famous athlete Huang Jingjing, who is known as the Chinese Queen of Diving, at the Diaoyutai Museum in Beijing. This marked the cooperation with Zhongyu. The sanitary hardware brand strategy started.

On August 28th, 2009, Mr. Chen Daoming, a movie and television superstar, and Eurasia Group successfully signed a contract at Beijing Kunlun Hotel, officially becoming the spokesman of the group's Ou Yida household brand. According to the person in charge of Eurasia Group, signing Chen Daoming as an image spokesperson not only values ​​his strong influence in the film and television industry, but also values ​​his mature temperament and outstanding achievements. He is able to fully interpret the connotation of Eurasian Home Furnishings: his elegance and dignity. In line with the high-end image of Eurostar home chain stores.

During the third session of the Shanghai Staircase Export Fair, the domestic celebrity film star Zeng Dawei attended the Wallace staircase brand image endorsement activity, which caused a sensation in the entire stairway export trade fair. The audience emptied the Valencia booth. The atmosphere of the scene was warm and attracted the attention of many visitors. Later, at the press conference of the Shanghai Everbright Hotel, dealers and fans rushed to the venue.

Hengjie bathroom hardware stationed in CCTV, inviting Zang Cunxi as spokesperson. Huida Sanitary signed a high-profile contract with Sun Hao and successfully created a star brand. Deng Hao endorsement of nine animal husbandry sanitary ware, Kelly Chen endorsement TOTO, Chen Daoming endorsement with natural flooring, Jiang Wenli endorsement Europe sent cabinets. Many home companies have succeeded in taking advantage of celebrity endorsements, and the scenes of home building materials brands holding hands of popular stars have continued to be staged.