Decoration hardware business development goals

In recent years, the development momentum of China's decorative hardware industry has been strong. The decorative hardware products produced and sold by enterprises have not only fully met the needs of the domestic market, but also have been exported to many parts of the world. At present, more than 160 countries in the world have Chinese decorative hardware products. Domestic decorative hardware has become more and more influential in the international market.

In order to further increase the core competitiveness of domestic tools in the international market, Luo Baihui, the secretary-general of the International Die & Mould Suppliers Association, recently released the development targets for the domestic tool industry in the next five years, with a view to exploring the development of products, standard setting, and market expansion of companies in the industry. In other areas, we will actively explore and work together to make China's successful transition from a hardware manufacturing country to a hardware brand powerhouse. There are mainly 5 development goals:

1. To achieve a goal of total export volume of US$10 billion in 2015 based on the steady growth of the entire industry. And increased emphasis on independent brands, which require the export of their own brands and strive to reach 10% to 15%;

2. To guide leading enterprises in the industry to form joint forces through equity optimization and participation in the international market competition. In this process, the principle of survival of the fittest will be adopted to phase out high-pollution, high-energy-consuming enterprises;

3. Encourage enterprises to introduce advanced management systems and increase research and innovation of products. At least half of the patents that have been declared or acquired should be put into use, ensuring that the investment for scientific research and innovation is not less than 50% of sales revenue, and strive to establish One or two provincial or national engineering and technical centers;

4. Enterprises, especially those with certain strengths, must pay attention to quality management, and can establish laboratories equipped with advanced professional testing instruments for daily quality supervision;

5. Do a good job in brand cultivation, expand the popularity and influence of domestic decorative hardware brands in the international market, and allow more domestic decorative hardware to penetrate the foreign high-end hardware products market.

To achieve the five-year development goal of the domestic decorative hardware industry, various decoration hardware companies need to take active actions. Luo Baihui believes that decoration hardware companies should actively explore new development paths, and specific efforts can be made from the following aspects:

1. Increase investment in talent construction and cultivate high-tech talent. Excellent talents can create high value-added decorative hardware products. If hardware companies want to improve the level of technology research and development, they must do a good job of building a talent team.

2. Improve the grade of decorative hardware products. On the one hand, we must increase the research and development of high-end decorative hardware products. On the other hand, we must strictly control the quality of products. At present, domestic and foreign markets have a large demand for high-grade decorative hardware products. Most of the market share has been occupied by foreign decorative hardware brands. Domestic decorative hardware has a great lack of product quality. This company needs to do two things: increase the establishment of R&D institutions and the deployment of testing centers. The decoration hardware factory shop once conducted a survey, and about half of the hardware companies have already seen the seriousness of this issue, and have adjusted their R&D focus accordingly.

3. Innovate the management model of the company. Learn advanced management models, improve the overall management level of the company, reasonably formulate the company's brand strategy, and effectively coordinate all departments to implement the company's brand strategy in an orderly manner to enhance the company's brand value, and enhance the corporate brand in the international market The right to speak;

4. Improve the company's after-sales service level. Just selling the product does not make any sense to the company's long-term development. The after-sales service level tests the comprehensive strength of a brand. Behind the well-known brand, there must be a reliable all-around after-sale protection. The domestic decoration hardware company's after-sales service level is mostly not in place, hardware companies need to be aware of the level of after-sales service is an important magic weapon to enhance the competitiveness of the brand's market.

5. Learn from leading companies in the industry. Leading companies have considerable advantages in terms of economic strength, technological level, product innovation, and talent construction, and all have a successful marketing strategy system worthy of learning and learning from other companies. Therefore, industry exchanges with leading enterprises should be strengthened to study their market coping strategies and changes in the company's development trends.

In addition to the above five points, we must also avoid vicious competition in the industry. We must strengthen exchanges and cooperation between enterprises and enterprises. All companies join hands to make the decorative hardware industry achieve five-year planning goals. In the next 5 to 10 years, a group of companies with an annual production value of 1 billion yuan will be born, with 3 to 5 world-renowned tool brands and a A large number of well-known brands of domestic tools emerged, truly realizing the take-off of the decorative hardware industry.