February 22, 2025

Double Repression of Real Estate Regulation Policies in the Wardrobe Industry since the Winter

 

Since the winter, the temperature has gradually decreased, and the wardrobe business has entered the off-season. The only waves are only sporadic brand activities. While the overall wardrobe industry is dormant, the outside world is changing, especially the real estate industry. As the upstream industry of cabinets , the market trend of real estate will directly affect the home market such as wardrobes. It is reported that Wuhan, Nanchang, Nanjing and other second-tier cities have successively launched new regulations on real estate regulation and control for five consecutive days, making the real estate market lower by the end of the year. In the face of looming, a cold wave of the market will hit the wardrobe industry.

 

Hibiscus Love Korean-style solid wood wardrobe + floor cabinet + armchair

 

The soon-to-be-changed mortgage policy has dealt a lot of rigid demand, and the real estate control policy has been tightened, which will further suppress the release of market demand. It is a consensus in the industry that the real estate purchase restriction and loan restriction policy will make the market cold, and most local regulation policies are aimed at foreigners. The settlement of foreigners in cities was originally a "hard currency" in the eyes of the wardrobe industry, and was the key to maintaining market prosperity. Right now, the door of the real estate market is about to be closed, and the impact will directly impact the wardrobe industry.

 

        The wardrobe industry has a traditional price war due to its low entry barrier. It is foreseeable that this tradition will severely disrupt the market order and make the brand face a severe survival test when the market survival environment becomes worse. It is the harbinger of the market that the wardrobe brand should take precautions, make market preparations in advance, adjust the brand market layout, and meet the market challenges in the best condition.

 

Decreased market demand and lack of a healthy market order will reduce the risk-resistant ability of the wardrobe brand. As a low-tech home furnishing industry, the overall wardrobe is undoubtedly a good way to improve the ability to resist risks when entering the era of low profits. Improve brand product design, develop new products, enhance product life, let consumers accept products, and then accept brands, so that brands can easily face market challenges. (Editor: Peter)

 

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