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At present, some domestic hardware companies are still in a difficult situation. Many small and medium-sized hardware companies are on the verge of bankruptcy. The reasons are mostly raw material price increases, rising labor costs, coupled with the large number of hardware companies, brand miscellaneous, the market has long been saturated, leading companies to lose the initiative, dare not easily raise prices, and ultimately make corporate profits are constantly depressing.
Hardware companies how to develop new products are not afraid of "doing a wedding dress"
Whether we have found that many domestic hardware products are almost the same, old style, is still a model of decades ago, has been low-end. Domestic companies have always paid little attention to the innovation and design of their products. For the development of new products, there has been little development in product design. Low-end products can no longer meet the needs of consumers. In order to gain a place in the fierce competition in the market, companies can only choose this mode of existence.
Well, we can't help but ask why domestic hardware companies are not trying to develop new products and take the road to technological innovation.
Most domestic hardware companies believe that research and development of new products is just for others to do wedding dresses. Once a new product is developed, it is very easy to be copied. Instead of winning the market, the company has lost a huge amount of research and development expenses.
Is there no way to remedy it?
Hardware companies can develop their own new products, but also do not fear being copied by others, the most important method is to establish their own brand, according to market demand to technological innovation. It is not simply to consider whether products are needed by consumers, but to rise up to guide and inspire consumers' needs. As a result, after the new product is on the market, even if it is copied, it is after the company has established the brand.