As the designated partner of the Swedish Pavilion at the 2010 Shanghai World Expo, IKEA, the world ’s largest home furnishing retailer from Sweden, was fortunate to participate in the entire process of the Swedish Pavilion from the early conception to the later construction, and strive to bring more excitement to the Expo. During the preparation period, IKEA cooperated closely with the Swedish Pavilion, not only providing the pictures needed in the pavilion, sponsoring some of the products required for the decoration of the pavilion, but also serving as the design and layout of some exhibition areas; after the official opening of the pavilion, IKEA will also be held in the pavilion Series of activities. It is reported that the theme of the Swedish Pavilion's exhibition is "Light of Creativity", which mainly displays the unique innovative spirits of Sweden such as "innovation", "sustainable development" and "interoperability". This exhibition also highlights the two aspects of "Family" and "The goodlife", which coincides with IKEA's concept of "home is the most important place in the world", so it is mainly displayed in the Swedish Pavilion Zone-Solution Room (SolutionRoom) will be fortunate to see a "future life island-concept kitchen" specially designed by IKEA. For many families in Sweden, the kitchen is the center of a family, the meaning of the kitchen is not simply to eat. A dining table, a sideboard, a work table for cooking delicious food, and several high chairs for drinking coffee. Everyone likes to chat, talk about work, and meet friends. The kitchen is not only a place for emotional communication between Swedes and family members, but also a concentration of garbage and waste water in family life, and undertakes the mission of circulating purification and protecting the environment. It can be said to be a microcosm of the Swedish social environment. Therefore, the "Future Life Island-Concept Kitchen" designed and displayed by IKEA this time is the prospect of sustainable home life in the future. As IKEA interior designer AnnaEng said, "Traditional kitchens are conceptually interpreted here as a" life island ". We put the household items commonly used in life upside down in the museum, representing a subversive perspective on issues, To solve the problem, at the same time, we also showed a sustainable treatment plan for domestic waste-the various colored pipes around the exhibition hall look like an urban circulation system, and also represent various mutually beneficial and symbiotic relationships between people. " In addition to the kitchen, compared with the typical Chinese family, the Swedes also hold a unique concept in the education of children. They think that "play" is the best way to cultivate children's creativity. The education and cultivation of children by a family largely determines the future development direction of the entire society. Therefore, around the display contents of the "Family" and "The goodlife" of the Swedish Pavilion, in addition to presenting the "future life island-concept kitchen" embodying the concept of "sustainable development", IKEA will also An innovative seminar on "Innovation starts from play-discovering the importance of play" was held at the Swedish Pavilion in late May. IKEA has launched the largest research in the field of children education on the topic of "The Importance of Play for Children's Development (PlayReport)"-in 25 countries and regions, a questionnaire of 10,000 parents and children has been collected. Many new discoveries have been made. Taking advantage of the opportunity of the Shanghai World Expo, we invited experts from well-known children's product designers and other experts from IKEA Sweden to share with you the innovative children's training perspectives of the world. "In my opinion, play is the most natural and humane way to raise children. What is better for children to develop their creativity than playing when children unleash their nature? To make home the world's largest playground , IKEA has long paid attention to the safety and scientificity of children ’s product development, and has accumulated considerable experience and knowledge in these aspects, which have been applied to all aspects of product development. We are very happy to have such an opportunity to come to China in 2010 Share all of this with you at the Shanghai World Expo. "Anna Efverlund, designer of IKEA IOS (IKEAofSweden). Welcome to provide news interview clues Advertising / News Hotline Turn 8004
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