"Old trade" old furniture worth the original price

Furniture can be replaced with new ones. Recently, Unification International Home revealed that it will launch a “new-for-new” furniture event and once again push the topic of silence for two years to the front desk. Two years ago, that is, in early 2012, the Ministry of Commerce and the Beijing Municipal Commission of Commerce once stated that they would promote the “renewal of old” policy for furniture. For a time, the major furniture stores scrambled to launch a “new-for-new” activity to drive the market. However, with the delay in the implementation of the policy, the vigorous “new trade-in” activity eventually disappeared.

Two years later, U-Home International will launch a “new-for-new” message and question whether this event is just a “headline” gimmick, or will it be a valuable market exploration?

10 years after the old furniture still worth the original price Reporter learned that the unification of the international home is a home product design and development, manufacturing, channel marketing as one of the integrated home group companies. Products cover Europe and the United States furniture, solid wood furniture, panel furniture, soft furniture and wooden door systems, home accessories and other 9 categories, 53 series, including more than 90% of the home market on the product category. The unified international home headquarters was established in Beijing and has entered the Changsha market for nearly 4 years. The “renewal of trade” to be implemented this time is precisely one of the “Twelve Special Offers” offered to consumers by the “4th Anniversary Celebration” of the home store.

The person in charge of the unification of the international home revealed that during the anniversary of the 4th anniversary of the Furong store in Changsha, consumers can purchase any product for half a year at 50%, and replace the new product after 10 years. "That is to say, furniture used for 10 years, it is still worth buying at the original price, and fulfilled with the original price equal to the amount of consumption." The person in charge said. The launch of the event is accompanied by a discount of 3.3% for the "Buy 10,000 yuan to send 20,000 yuan" shopping discount, as well as a variety of special package and gift rich raffle.

"Old-for-new" is more difficult to promote in a wide range than two years ago. It is actually the concept of "preservation of furniture". Relevant person in charge said: "The homes we sell are high-end solid wood furniture, and many of the wood used do have room for value preservation." The unification of the international home also promised to consumers, as a chain of 781 stores across the country, unified international The home can guarantee the fulfillment of this promise, and the promise of “renewal” will also be included in the contract. “We hope this event will meet the needs of consumers to replace furniture.”

Two years ago, when the “new-for-new” furniture first entered the public's view, it was an activity program similar to the “renewal of old” appliance. That is, when consumers purchase new furniture, they can hand over the old furniture to the business and receive a certain percentage of the recovery subsidies. This approach is difficult to sustain due to the increase in the cost of recycling, warehousing, recycling, and destruction.

Responsible person in charge of the unification of the international home revealed that the “new-for-new” event is not intended to be launched for a long time. It is only during the anniversary that the consumers of the household in Yitong can obtain this value-added service. People in the industry believe that the country does not have the support of relevant subsidy policies, and it is difficult for furniture to be traded in a large scale.