Anxiety one: institutional aspects Apart from some joint ventures, sole proprietorships, and large and medium-sized private enterprises, most domestic furniture companies are still in the form of a family system. Although the family system played a certain role in the capital accumulation stage of the initial stage of enterprise development, when the enterprise developed to a certain level After this stage, the existing family-style system has hindered the development of furniture companies to a great extent. How to develop a family-style furniture company is worthy of our consideration. Worry 2: Technology Although there are more than 50,000 furniture companies in China, more than 80% are still small and medium-sized private enterprises. The overall level of the industry is not very high. Except for some key, emerging and well-founded companies, they have taken the lead in approaching or reaching the international advanced level. Most furniture companies have not digested and absorbed the imported mechanical equipment, the supporting technology cannot keep up, the use is not in place, and they have not fully utilized their functions. The raw materials and energy consumption are large, the productivity is low, the cost is high, and the parts processing cannot be interchanged. The requirements of sex and standardization, the follow-up capabilities of products and enterprises are insufficient. Worry 3: Management Most furniture small and medium-sized furniture enterprises are still in the stage of extensive management, lacking the concept and method of scientific management of modern enterprises, the operation of the enterprise is not standardized, the quality of personnel is low, the enterprise lacks long-term development planning, in product design, production technology, quality control Management is not enough. Mr. Yang, director of the investment planning department of Maishang Sofa, said that these are all our home furnishing industries and are also the problems that Maishang Sofa needs to solve. Therefore, in terms of investment promotion, we have adopted the following strategies and sincerely invite more industry professionals to discuss together. Method 1: Guarantee the reasonable interests of dealers In order to solve the system problems, Maishang sofa must ensure the stability of the channel and the distributor ’s interests to a certain extent. The distributors ’interests are multi-faceted, both economically and in equity. In order to ensure its legitimate interests and suppress its unreasonable requirements, it can effectively combine the sources of dealers ’benefits. Based on the principle of benefit sharing and risk sharing, Maishang Sofa establishes strategic partnerships to jointly develop markets and share profits; jointly improve competitiveness; and jointly grow bigger and stronger. Jointly share input risks; join forces to resist rival competition; and jointly respond to market changes. Formulate a series of channel specifications, establish unified channel policies, unified service standards, unified key processes, unified public relations promotion, unified sales support, unified information collection, and unified management standards. Method 2: Provide sales support to dealers Maishang Sofa provides support for sofa dealers in management, sales, technology, after-sales service, parts supply, advertising, funding, etc. At present, in terms of support for sofa dealers, many sofa manufacturers have given great consideration, especially in terms of advertising and brand support. Advertising support: The principle of advertising costs is 1: 1, but it can only be implemented after approval by the company. Refund of payment. In principle, the company's investment shall not exceed 5% of the annual delivery amount. Market cost support: The principle 1; 1 form of support must be approved by the company before it can be implemented. Refund of payment. Material support: The first batch of free materials will be provided upon opening, the quantity will be implemented according to the company's marketing department regulations, and subsequent materials will be charged according to the relevant requirements of the marketing department. Marketing support: The company plans large-scale promotional activities every year during the golden period of 5.1, 10.1, etc., and the planning department conducts major event promotion on the Internet and other multimedia. The company holds regional promotions from time to time. All results must have their own reasons. In the face of the current brand dilemma of the Chinese furniture industry, the killers should reflect on how to innovate thinking from the level of concern for industry growth and build a century-old brand on the basis of enhancing the company's sustainable profitability. This is the fundamental way for the furniture industry to move towards benign. Steam Trap,Flange Drain Primer Valve,Floating Ball Drain Valve,Floating Ball Steam Trap Chongqing Xingjida Import and Export Trade Co., Ltd. , https://www.xjdvalve.com
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The development of home furnishing enterprises should have a sense of worry
There are more than 50,000 furniture companies in China. It is conservatively estimated that 10,000 companies have brands, and most companies have more than 2-3 series of brands. According to the practice, companies must add 1 series of brands on average for 2 years. how many? How much do consumers know? At present, the so-called brands are nothing more than self-talks in the industry. According to incomplete statistics, the average age of Chinese furniture brands is no more than 5 years old, and almost all of them die prematurely. This is not alarmist. Who is murdering the Chinese furniture brand? The editor of the newspaper, Mr. Yang, the director of the investment planning department of Mai Shang Sofa, China's first home furnishing brand, and a senior brand planner in the furniture industry, made an in-depth analysis of this phenomenon.