Affected by the global financial crisis last year, many furniture companies that rely on export processing have been hit hard. Some enterprises ended in failure directly, while others caught the lifeline of the domestic market. This change has made the domestic furniture market more competitive in the first half of this year. Children's furniture market has great potential Furniture companies have expanded their product lines In recent years, the division of furniture product categories is no longer vague. The overall wardrobe and children's furniture have jumped out of the furniture circle. In mainstream home furnishing stores such as Actual Home and Red Star Macalline, Sofia, Holocaust, KD, Dinggu and other brand teams specializing in custom wardrobes have grown year by year, and the overall wardrobe brand has become a separate home furnishing category. Like the overall wardrobe, children's furniture has gradually emerged in recent years. As parents attach importance to children's rooms, the location of children's furniture brands in the store is becoming more and more eye-catching. Especially in the first half of this year, many home furnishing companies are optimistic about the overall wardrobe market prospects and have begun to get involved in this industry. Including European cabinets, Kangjie cabinets, Ruijia flooring, Boloni, Dongyi Risheng and other enterprises. As the overall wardrobe has the characteristics of personalized custom design, the space utilization rate can reach 100%. With the increase of the number of commercial houses of 70-90, the future development prospect of the overall wardrobe is promising. The industry believes that the existence of real market demand only promoted the rise of this industry. At the same time, some companies smell the business opportunities in the children's furniture market. For example, Qumei, who has done adult furniture for more than 20 years, has launched youth furniture vigorously during June 1 this year. Its professional design and excellent quality are no less than that of professional children's furniture brands. Totem Baojia also launched the children's furniture brand Tutu Jiajia this year, and opened the first nearly 1,000 square meters of children's furniture experience store in Beijing, the strength should not be underestimated. In addition, Yifeng, Red Apple and other panel furniture brands have gradually attached importance to the production and promotion of children's furniture. Experts said that the continuous segmentation of the furniture market will help the industry to integrate and develop rapidly. "At present, there are no tens of thousands of furniture companies in the country, and none of them can achieve 1% of the market share." Zhu Changling, vice chairman of the China Furniture Association, believes that the potential of the Chinese furniture market is still great. The product categories suitable for the development of the enterprise can be refined and solid, and build the core competitiveness of the product, in order to get a slice of the market. Intense competition for mainstream store channels The competition for the venues of mainstream home furnishing stores is the second major feature of the furniture industry in the first half of this year. Affected by the financial crisis, some furniture companies could not withstand market pressure to withdraw from home stores. For brand companies, this is an excellent opportunity to expand the storefront and seize the mainstream position. Over the past six months, the major stores in Beijing, such as the Home and Red Star Macalline, have been constantly adjusting their internal brand layout. According to Yin Bo, general manager of Lanjinglijia, Yifeng, Top 100, and Temple of Heaven are waiting for the opportunity to expand their stores in Lanjinglijia, especially Yifeng furniture, which already has three common furniture brands in Lanjinglijia. Such a large venue. At present, there are still many brands still under adjustment. "Several stores in Beijing are also expanding. In addition, many brands in first-tier cities across the country are withdrawing stores and freeing up many good positions." Shaoxian Qiang, president of Oriental Parkson, said: "I think this is for Oriental Parkson Opportunity, recently, a furniture brand from Guangdong has been withdrawn from Wuhan Actual Home. We just took the opportunity to settle in. " In addition, following the expansion of home stores has become the most effective shortcut for furniture companies in the country. During the May 1st, the actual home advanced into Zhengzhou, the central plains, and Red Star Macalline settled in Beijing's North Fifth Ring Road. With the opening of the two major stores, there are also major furniture brands in the store. The reporter noticed that at the opening ceremony of Home of the House and Red Star, many furniture brand owners have appeared, including Wen Shiquan, Chairman of Yifeng Furniture, Qi Lin, Chairman of Ronglin Shijia, and Qiao Yinjun, Chairman of Feitong Furniture On the one hand, their appearance is to personally congratulate the store for opening, and the other task is to cheer and cheer for the newly opened store in the store. Wen Shiquan revealed that as a representative brand of China's home furnishing industry, the home, Red Star Macalline has a huge influence in Beijing and even the whole country. . Shaoxian Qiang, president of Oriental Parkson Furniture, also said, "We and Actually and Red Star are strategic partners. Wherever their stores open, we will follow. Oriental Parkson has established a perfect sales channel across the country through their platform." 2009 Hong Kong Furniture Week opens at the unexpected home Hong Kong furniture grabs Beijing market Just as the Beijing furniture brand went to the national market with the expansion of the actual home and the Red Star Macalline, in mid-June, more than 30 red apples, dynasties, Zhihua Shi, Aimeng, Duo Ai, etc. had more than 30 “Hong Kong descent†Famous furniture products have appeared in Beijing one after another. Through the "Hong Kong Furniture Week" event, they quietly ate the Beijing furniture market with famous brands, fashionable styles, preferential prices and attractive awards. Behind the "folding up", people saw the strength of Hong Kong furniture brands and also revealed such a message: Hong Kong furniture brands in Beijing tried to regain their former glory. It is understood that the purpose of this Hong Kong furniture brand's accumulation in Beijing is not just to hold the Hong Kong Furniture Week. The real highlight is actually to inspect the major home furnishing stores and carefully select the location for the Hong Kong furniture brand to build the "Hong Kong Furniture Museum" in Beijing. "Hong Kong Furniture Pavilion" is about to display many Hong Kong brands together to jointly promote Hong Kong furniture brands, products and the history and connotation behind them. In the few days of the trip, the footprint of the Hong Kong furniture study group spread across the major stores in Beijing. Actually, Home, Red Star Macalline, Jimei Home Furnishing, and Chenghai were all missed. It is understood that Beijing's first "Hong Kong Pavilion" will be officially unveiled at Jimei Home Furnishing in July this year. It can be seen from this that the Hong Kong furniture brand's trip to Beijing is not to join in the fun, but it is determined to further develop in Beijing. To expand the market in Beijing, the ability of a single brand may be limited, so more than 30 Hong Kong furniture brands joined forces to jointly create the "Hong Kong Furniture Week" and "Hong Kong Furniture Museum" in order to compete with Beijing furniture brands. Reporter's comment: Under the influence of the financial crisis, export-oriented furniture companies in Guangdong, Jiangsu and Zhejiang turned to the domestic market one after another, making the domestic furniture market increasingly competitive. For manufacturers, how to establish perfect channels and establish brand awareness may become the key to victory and defeat; and for consumers, this competition will undoubtedly bring more choices and furniture prices will also drop significantly , The time has come to choose. 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With the escalation of competition, more and more furniture companies are intensively seeking breakthroughs in terms of products and channels. Therefore, the furniture industry in the first half of 2009 showed three major trends: First, the product category is further subdivided, and the overall wardrobe and children's furniture Jump out of the furniture circle and become an important category; 2. The competition for mainstream home furnishing venues is fierce, and Beijing furniture expands with the expansion of the national market; 3. Hong Kong furniture grabs the Beijing market and wants to use the "Hong Kong Furniture Week" and "Hong Kong Furniture Museum" to revive the market Majestic.