Three Steps to Solve the Problem of Coating Investment Recruitment

There are more and more brands in the paint market, and the competition between brands is becoming more and more intense. In this regard, investment promotion activities in the industry have also become increasingly difficult. Investment promotion is currently the most important distribution channel in the paint market. Investment promotion plays a crucial role in the development of coating companies. Therefore, how to break through the bottleneck of paint investment has become a major concern for major paint companies.

1, diversification of investment channels

At present, many companies are limited by their own conditions, a single investment channel, the effect of investment is not natural. For this, the industry believes that with the continuous development of the industry, the investment attraction channels will be increasingly diversified, which will greatly increase the efficiency of business investment.

(1) Traditional investment promotion model

The traditional investment model, that is, business people visit investment. This kind of investment promotion model has a high requirement for the background of the company's strength, and it is difficult to find potential dealers with idle funds, and the quality requirements of the investment personnel are relatively high.

(2) Network Investment Promotion

This investment mode has low cost, but its success rate is relatively high and it is more targeted. Coating companies cooperate with professional marketing teams, and the investment team spreads the investment platform for the company online, breaks through geographical restrictions, and invites investment across the country.

(3) Industry Exhibition Investment

This type of investment invitation is relatively expensive compared to the first two costs, and the time for investment promotion is short, and the number of investment invitations is also limited, but the effect of investment promotion is very significant. It can be said that the introduction of diversified investment models is a magic weapon for coating companies to attract investment.

2. Let dealers see the future potential and market of the company

In addition to the expansion of investment channels, wooden door companies need to focus on the development of their own brands. After all, dealers join in order to obtain profits. If the brand does not have a certain strength, it will not attract the attention of dealers. Therefore, there is an essential link between the development of the company itself and franchisees.

How can we most accurately capture the psychology of franchisees? This may be the difficulty of attracting many SMEs. In fact, in the past investment promotion process, many paint companies also had similar problems. In the face of investment confusion, the heads of the investment promotion department realized that “only if the franchisees see the future potential and market of the company, they will be convinced. ”

3. Implement supporting policies one by one

Businesses can't just say they don't practice, but they have to come up with actions to help guide distributors so that all theories are practical. Therefore, it is very important to pay attention to the development of dealers' later joining. Some of the paint companies' practices are very real. They have introduced a series of support policies for distributors and implemented them one by one.

The investment in the paint industry is not satisfactory. To a certain extent, there are certain reasons. For example, the painter's support policy for distributors has not been put in place. Enterprises find out the crux of the problem and analyze clear ideas for solutions. Many problems can be easily solved.