To forge a win-win situation, we must strengthen cooperation partnership with security

The support of partners has promoted the growth of enterprises. The security industry chain is very long. A company can only do one of these links. The division of labor between upstream and downstream companies is very important. This is conducive to optimizing the industrial economic structure and improving industrial efficiency. The sustained and healthy development of the industry. Hikvision has been supported by a wide range of partners including upstream technology providers, related technology providers, and product developers, software platform developers, integrators, engineering companies, distributors, and operators. . Hikvision emphasizes the common growth and value sharing with its partners. In the future, it will continue to deepen cooperation and work together to provide end users with competitive products and overall solutions. Over the past few years, with the support and help of partners, Hikvision has achieved significant development. The company has achieved a good accumulation of technological innovation, product customization, understanding of user needs, and application of industry segments. This also provides partners with more choices and stronger support.

Cooperation between enterprises should be guided by the needs of users. Cooperation between enterprises and partners generally involves horizontal cooperation, vertical cooperation, and cross cooperation. Horizontal cooperation generally refers to the parallel cooperation among enterprises in specific marketing content, such as joint development of new technologies and new products, industry-specific products, project-specific products and industry segmentation programs, joint marketing, joint technical seminars and other joint markets. Promotional action is the main way for companies and partners to cooperate. From an application perspective, user needs are the cornerstone of the security industry chain. Therefore, the cooperation between security companies must focus on the needs of end users, and strive to do several points: 1) Facilitate the need to quickly communicate with users, in order to develop the most appropriate solutions and products, and to effectively communicate to users and Gather feedback; 2) Facilitate the use of their respective strengths, integrate their own best value into solutions; 3) Facilitate common growth and realize value-added in application practice.

To consolidate the relationship with its partners, we must rely on "win-win" as the prerequisite for companies to grow independently from their partners. It is of utmost importance to establish and maintain a constructive partnership. There are several aspects that need attention: 1) mutual respect and adherence to a win-win concept; 2) clear positioning, build their own core competencies, and achieve complementary strengths; 3) deal with long-term development goals based on agreed business rules; 4) synergy Open up wider, more detailed application areas and expand the security market. The birth of new demands, new technologies, and new products will inevitably bring new business value, and thus realize the sharing of new values. Consolidation of partnerships should be based on the principle of “win-win”. Before conducting joint marketing and promotion activities, it is necessary to conduct extensive communication, find a point of convergence, and reach consensus; in addition, it must set clear goals and be accepted by related parties. understanding. With the goal in place, it is necessary to formulate a sound and executable plan, implement the responsibility of the relevant parties, and implement a strong implementation. Finally, we must do a full supervision and dynamic adjustment. In particular, timely communication and pre-judgment of possible problems. After the marketing campaign is completed, follow-up actions and conclusions should be made. In the joint marketing campaign, because different stakeholders are involved, they are often prone to disagreement. The best way is to negotiate on an equal footing. All parties should adopt a common goal as the handling principle and focus on long-term development.