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In March, the head of China's stone town, ushered in a batch of domestic and foreign stone merchants who stepped on the factory and a domestic counterpart who came to investigate and learn. In Nan'an Shuitou, one stone processing factory has been built and expanded into a "unique landscape" in the current economic "cold winter".
On the one hand, the industry is calling for tight demand for stone materials and overcapacity, and it is necessary to control production capacity; on the other hand, Quanzhou stone enterprises have expanded their production. What is the mystery? The reporter tried to clear the fog and discover the scene of the industry.
Contrarian expansion: more than a dozen projects are on the horizon
Beside the section of Shenhai Expressway Nan'an Shuitou Longlong Industrial Zone, the towering three sewage treatment towers are in stark contrast with the three new workshops. This is the construction of the global stone processing base of the world's top stone processors introduced by Nan'an. Construction site. In just one year, the investor has already saved more than 100 million yuan, shoveling the mountain to fill the ditch and complete nearly 200 acres of construction projects. “There is already a production line in operation, and there are two production lines that are fully installed. Because they have to deliver the goods, they have to start production while building.†Zhong Feihu, deputy general manager of Global Stone Group Fujian Company, took the reporter to visit. Introduce the project operation.
Xindongyuan “has been stunned by the cold wind†and moved from the old factory of Shuitou to the new plant of 70 acres in Guanqiao, focusing on the production of energy-saving and environmentally-friendly stone bricks. At the recent completion ceremony, Yang Liqiang, the person in charge of the company, told the reporter: "We have not invested in new investment in the past five years. The new factory was built because the production capacity of the old factory could not meet the market demand." According to its disclosure, it was 100% exported. To support the test of the domestic market, this year's corporate strategy is to use stone bricks to open up the domestic high-end market and focus on the eastern coastal cities.
The reporters visited the three towns of Nan'an, such as Shuitou, Shijing and Guanqiao. It was learned that in the other stone producing areas of Yunfu, Shandong Laizhou, etc., the stone enterprises in the domestic stone producing areas have reduced production and stopped production. At the same time, Nan'an, the largest stone producing area in the country, shut down a batch. At the same time as small businesses, more than a dozen new stone enterprise projects such as Dragonair, Xinglong, Ruigang, Gaoshi, Jinfa, Shunshunshun, Zhongchao and Zhongtai have been launched or put into production.
Energy-saving revolution: 1 cubic meter to 120 square meters
At the same time that stone enterprises have expanded, the government has also continuously improved the industry's entry barriers. For example, the Nan'an government does not approve investment in new stone projects of less than 30 million yuan in principle. Up to now, 9 of the top 10 leading enterprises in China's stone industry have settled in Nan'an, and the stone varieties range from stone plates to profiled materials, from thin profiles to crafts, from primary swatches to artificial stone.
It is not surprising that 1 cubic meter of stone blocks can be processed into 40 square meters of stone plates. But if you process 1 cubic meter of stone blocks into 120 square meters of plates, many people are surprised. Nowadays, innovation has made Quanzhou's stone enterprises achieve breakthroughs again and again.
Stone bricks, a name not familiar to the people, have brought an energy-saving revolution in the stone industry. What makes the company's principal Yang Yang proud is that by absorbing the European technology, the production line has been transformed, and the standardized production that the stone industry has been difficult to break through has been realized. The same amount of waste stone material can process three times the marble stone brick. Based on this, Yang strengthens his confidence in this year. He told reporters: "This year's production capacity will increase by at least 40%. If there is no pressure to invest, it can be even higher."
In addition, the overall operation plan of the project has also become a weapon for the stone leading enterprises to fight the market. Talking about the original intention of setting up a global center in Nan'an, Zhong Feihu bluntly said that the most important point is that Shuitou formed a cluster of stone industry.
The modern stone industry puts forward higher requirements in logistics. The use of the high-time logistics center plays an important role in improving the Quanzhou stone industry chain. General Manager Gao Wei said that the biggest benefit of this country's largest stone block trading center with bonded warehouses is efficiency. In the past, Shuitou Stone Enterprise had to go to Xiamen Dock to find imported barren materials, which took at least one day. Now it takes only one hour to buy all kinds of barren materials at the head.
The industry believes that in recent years, Quanzhou stone industry has made gratifying breakthroughs in the development of high-end industries such as the introduction of stone machinery production projects, stone logistics, stone craft equipment level, stone product quality inspection and testing.
Smart strategy: structural excesses lead to large industrial clusters
Accelerating the adjustment of industrial structure and integrating industry resources is the consensus reached at the meeting of the president of China Stone Industry Association held recently. A number of participants called for the demand for stone to shrink and overcapacity to be controlled, and new capacity needs to be controlled nationwide.
According to the figures held by China Stone Industry Association, the production and sales rate of industrial enterprises above designated size in 2007 was 97.99%, but it fell to 97.63% in 2008. Wang Boyao, chairman of Fujian Xishi Group, said that he had invited consulting companies to conduct research in the province. The results showed that there was a surplus of stone production capacity. As early as the first half of last year, enterprises were underemployed.
In this regard, Zou Chuansheng, president of the China Stone Industry Association, said that the biggest issue in the stone industry in 2009 should be structural adjustment. He analyzed that China's overcapacity of stone is a structural excess, especially reflected in the surplus of traditional stone, low-grade stone products. The high inventory, low turnover rate and large fixed investment characteristics of the “traditional stone industry†also increase the business risk. The structural adjustment is to start from the two aspects of the stock assets and incremental assets of the stone industry. It is necessary to eliminate a number of small enterprises that do not comply with the environmental protection policy, and guide enterprises to develop waste, energy conservation and environmental protection, and seek new economic growth points.
More than ten stone projects in Quanzhou have been launched. Guo Jingwei, secretary general of the Fujian Stone Industry Association, said in an interview that this phenomenon is a manifestation of the integration of industry resources. According to its introduction, the output value of stone enterprises above designated size in the province last year was 32.5 billion yuan, and the profit was 1.7 billion yuan, an increase of 7.76%. The performance of several large stone enterprises has achieved considerable growth, benefiting from the market share of small and medium-sized enterprises. He believes that while supporting small and medium-sized enterprises, local governments should actively participate in promoting large industrial clusters and integrating industry resources.
During the interview, experts believe that the overall level of the stone industry in Quanzhou is first-class in China, especially the entry threshold of Nan'an stone, which has formed a high level of industrial clusters and advanced processing technology. In Nan'an Shuitou, some large-scale enterprises that process medium-to-high-end products and build a whole operation plan for stone projects expand the plant under the premise of risk control, and the new projects are in line with the direction of structural adjustment of the stone industry, which is the need of its own strategic arrangement. It is also the inevitable result of seizing the market share of a large number of SMEs.