Analysis of the development status of Japanese tool industry (4)

Looking forward to the recovery of automotive industry demand

Let's go back to the joint questioning project. For the question "Do you want to implement the promotion policy of each product according to different markets?", 80% of the enterprises answered "Yes".

According to industry categories, the largest proportion of tool users is still in the automotive industry. Due to the small sales volume of new cars in the automotive industry in the first half of 2007, the equipment investment of enterprises in the second half of the year is worrying. After the fall, the extent to which the sluggish automotive industry demand can be restored will greatly influence the future performance of tool manufacturers.

Although domestic demand in addition to automobiles is quite extensive, it is still strong, but it is somewhat weak. Naturally, the key is to look at overseas development.

Therefore, for the question of “considering local production overseas?”, 60% of the companies answered “yes”. Large companies such as Mitsubishi Materials, Sumitomo Electric Cement, Kyocera, and Hitachi Tools are striving to expand overseas.

At present, the three regions of the United States, Europe and Asia have shown a good state of the economy. For different tool manufacturers, there are areas where their brands are popular, long-sleeved and good-selling, and there are areas where sales are not prosperous. Although there are differences, the same strategy is: to become more popular in popular areas. Assistance is needed for areas that have not yet been developed. In this sense, the Asian region centered on China and India has become a "fierce fighting zone."

A place to hone the solution technology

In other questions, is it that “now the logistics of tooling has played its part?” The enterprises that answered “yes” are overwhelming; for the question of “has a place for technical exchange with users?” The answer is “Yes.” This is true. In the product showroom and technical center, various processing machines are set up, and the user takes the workpieces for test cutting. This situation is now everywhere. As a user, it can be easily processed and can receive special technical guidance. For manufacturers, they can collect rich processing data while understanding user needs. Tool manufacturers regard it as a place directly related to future product development and contact with important users. For this purpose, special personnel have been deployed, and some manufacturers have made great efforts. In the eyes of manufacturers, this accumulation is beneficial to build trust relationships with users and to hone comprehensive solution technologies. Perhaps the key to increasing market share is these unexpected and inconspicuous daily activities.

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