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1. Clarify the strategic positioning of the enterprise, give play to the synergy effect of the enterprise, and improve the overall competitiveness
Since 2007, domestic building materials and hardware tools companies have experienced unfavorable factors such as rising raw material prices, lower export tax rebate rates, continued appreciation of the renminbi against the US dollar, slowing of world economic development, domestic floods, earthquakes, etc. Big business pressure.
How to improve the competitiveness of enterprises and deal with complex business situations. Luo Baihui, senior consultant of Hengyou Caizhi Business Center, pointed out that first of all, enterprises should clearly define their strategic positioning, formulate practical development strategies according to their own actual conditions, give full play to their own advantages, and make their own fist-specific products. Avoid homogenization, low-end, low-cost vicious competition. Secondly, it is necessary to give full play to the synergy effect of enterprise clusters and improve the competitive advantage of the whole industry. We must attach great importance to and give full play to the role of the association, give full play to the information platform, industry management and guidance of the association, and guide the enterprises in the industry to gradually embark on an orderly and healthy development track.
Luo Baihui believes that domestic building materials hardware companies should adhere to professional development, expand and extend product lines around the building materials hardware industry, improve product lines; always adhere to technology and management innovation; focus on brand, sales channels and corporate culture cultivation, adhere to domestic and foreign Balance the development of market strategies, and strive to build the company into an internationally renowned enterprise that continues to operate, grow rapidly, and develop healthily.
2. Strengthen investment in scientific research and technology, and improve the ability of independent innovation
Strengthening the ability of independent innovation to promote the long-term development of enterprises, especially in the context of economic globalization, international competition is intensifying, and insufficient capacity for independent innovation will affect the survival and development of China's building materials and hardware tools industry. At present, several national-level technology centers have been built in China, but so far, there are only a few provincial-level enterprise research centers in the building materials hardware and tool products enterprises, which are not commensurate with the industry level of more than 1,000 production enterprises and annual income of nearly 10 billion yuan. Therefore, China must truly realize the transformation of building materials and hardware tools industry from large to strong, and must also do a good job of independent innovation.
At present, domestic building materials and hardware tools companies have major deficiencies in terms of scientific research investment, research depth, product level and talent structure. Enterprises should further increase investment in scientific research and technology, improve technical hardware facilities, and build a national-level enterprise technology center that integrates building materials and hardware tools.
3. Strengthen basic research work, accelerate the industrialization of scientific research results, and continuously explore new product application fields
In recent years, international new materials, new technologies, new processes, and new equipment innovations have emerged, and cutting-edge new technologies are being highly regarded and focused on research and development, and research and development results are gradually becoming industrialized. With the industrialization of these research and development achievements, the performance of building materials and hardware tools has been continuously improved and the functions have been continuously expanded, providing high profits and huge development space for building materials hardware and tool manufacturing enterprises.
At present, basic research in this area has achieved certain results, but it is still far from meeting the requirements of industrialization. There are some gaps in the practical application and developed countries. This has become a technical barrier faced by domestic building materials hardware and tools enterprises, which has affected the further development of our industry. problem.
At present, the most prominent problems are insufficient technical talents, and basic research cannot be kept up. Therefore, I would like to make a few suggestions for the relevant institutions and research institutes: I hope that the relevant institutions will pay more attention to the super-hard materials products industry, set up relevant majors, and provide more reserve talents for the industry. Second, hope and more research institutes Experts and scholars carry out more technical cooperation at different levels and in different ways. At the same time, they hope that the association should give full play to the role of bridges and ties in this aspect, organize universities, scientific research institutions and enterprises to carry out extensive project cooperation and transfer of results to help enterprises introduce advanced technologies. And scientific research results, jointly promote the transformation of scientific research results, and at the same time enhance the innovation capabilities of enterprises and industries.
4. Strengthen marketing channel innovation and carry out brand building
At present, there are still many enterprises in China, the marketing channels are too single and aging, the customer concentration is high, the dependence is strong, the business risk is large, and the benefits are greatly affected, which greatly restricts the normal development of the enterprise. Some enterprises rely too much on external channels, and the enterprises themselves have little contact with end users, which leads to the lag of market information transmission and reduces the efficiency of decision-making, which in turn affects the formulation and implementation of various marketing strategies. Luo Baihui believes that enterprises should actively seek marketing channel innovation and improve their ability to cope with risks in order to maintain rapid and healthy development.
Brand building has far-reaching significance for improving China's building materials hardware tools enterprises and even the industry image and improving the core competitiveness of enterprises. Moreover, the establishment and maintenance of corporate branding is a gradual process, and it is difficult to maintain its long-lasting vitality by relying on short-term behavior. Luo Baihui suggested that building materials hardware enterprises adhere to the road of independent brands, through product innovation, marketing model innovation, customer service innovation and other work, continuously enhance the brand's connotation value, and realize the promotion from product brand to corporate brand.
5. Strengthen basic management, standardize business operations, and improve the overall management level of enterprises
At present, most of China's building materials hardware and tools enterprises are small in scale, operating is not standardized, basic management is not solid, production equipment and overall technical level are relatively backward, product quality is difficult to be guaranteed, and economic benefits are not high. The basic management enterprise realizes the strategic objectives and implements various management functional foundations. If building materials and hardware tools companies want to become bigger and stronger, based on the strong forests of the world, they must start from strengthening basic management, consolidate internal management, standardize business operations, and comprehensively improve corporate management.
The building materials hardware tools industry has broad prospects for development, and it also faces severe challenges. How to face up to and solve problems in the process of enterprise development, and determine the key to success or failure of the company. It should be said that opportunities are still in our hands. As long as we clear our thinking and persevere, we will be able to continue to operate and grow, and promote the rapid and healthy development of China's building materials and hardware tools industry.
Domestic building materials hardware tools enterprise development strategy
The overall development level of an industry depends on the level of business operations and development speed of the industry. In order to achieve a successful transformation from large to strong, China's building materials and hardware tools industry needs independent self-reliance and self-improvement, thus promoting the development of the entire industry.